| Tourist experience is not only a process of time,but also a process of interaction,an individual psychological process.In recent years,the development of China’s mobile Internet,a variety of mobile terminals and applications are not constrained by time and space,along with the entire itinerary of tourists.In this paper,the research on tourist experience management to improve the overall experience of tourists as the goal,means based on mobile Internet technology,every time to contact with the tourists,the management scheme of three stages of experience before and after the integration of various visitors contact points and contact channels,there is no gap,the destination for tourists passing scenic spots information,reasonable guide tourists’ expectations,to provide services for tourists,tourists and the benign interaction,and ultimately create a high satisfaction of tourist experience,thesystemformedandstrengthened scenic experience positioning,enhance the scenic scenic income increase brand loyalty.The main contents and conclusions of this paper are summarized as follows:1.Analysis of the applicability of the mobile Internet in the tourist experience managementMobile Internet users rose year after year,most tourists are mobile Internet users.With the help of the mobile Internet,the scenic area can provide all kinds of static and dynamic information and services for tourists at any time and place,so as to make the tourists enjoy the experience of relaxation.2.Build a tourism experience management framework based on mobile InternetThis article from the tourists,products and services in three aspects of construction of tourist experience management framework,method based on mobile Internet technology,from the visitors experience the process of insight,tourist experience platform integration,scenic experience improvement,tourist experience,or to establish contact with the optimization of continuous improvement mechanism to establish five aspects,gradually improve and enhance the scenic tourist experience management the level of.3.Construction of tourist experience management scheme based on mobile InternetThe tourist experience management scheme of the scenic spot is an organic whole,the main body of the management,the management object,the management method are connected with each other.The main body of the management is the operator of the scenic spot,the management object includes the scenic spot,the staff,the service and the tourist.The management method is mainly on the basis of existing tourist management methods,with the help of the application of mobile Internet technology,through the depth of the development and utilization of information resources,construction of tourist experience management system,enhance the tourist experience,enhance the scenic management efficiency and level,promote the development of scenic spots.4.the innovation of this paper mainly has two aspects:first,the introduction of the mobile Internet for the study of tourist experience management.Second,the design of tourist experience management framework and program.Puzhehei scenic spot is the typical scenic area in our province,the development of late,in the rapid development of mobile Internet in the construction of tourist experience based on management,to enhance the service ability and establish scenic spots brand to improve the revisit rate has important significance,brand.At the same time,the study has reference and reference significance for the study of the experience management of other natural scenic spots. |
