Research On The Impact Of Insurance Intermediary Regulation Policy Reform On Yunnan Market

After nearly 40 years of exploration and endeavor,China's insurance industry has achieved rapid development and plays a more and more significant role in the economy and life.As a result of fine division of labor insurance market,insurance intermediary is the very important part in the insurance market.In the development of the industry at the same time,the insurance intermediary market has made great progress.Plays an important role in the sales of insurance products,improvement of insurance service,improve the efficiency of the market,popularization of insurance knowledge.But rapid growth is difficult to hide problems such as the system construction is relatively backward,weak professional agency,low level of employees.And also restricted the further development of insurance intermediary market.China Insurance Regulatory Commission aware of the problem,launched the insurance intermediary market reforms in 2015 and Introduced a package of policies.Due to lack of experience,it is not easy to reform.How to judge the effect of reform policies,have very important significance.Through using Michael Porter diamond Model,this paper analysis of regulatory policy changes on the sample N company from four aspects,production elements,demand conditions,related and supporting conditions and enterprise strategy,structure and competitors after 2015.Try to judge the effect of the reform and puts forward suggestions on regulatory reform.The main viewpoints and conclusions are summarized as follows:Policy reform has made some achievements,stimulated the market dynamics,has a positive role to promote the market development.But represented by N company remains the primary factors of production market competition,advanced factors of production input is not enough.Demand quantity but the quality is not high enough.Support industry is also imperfect.The low level of horizontal competition.And put forward six suggestions such as change regulation positioning,Perfect the construction of factor market and so on.