"Maggie Amie" Tibetan Restaurant Chain Management Reasearch

Since the early 1990s,McDonald's,kfc.Western restaurant chain Burger King,large-scale China after China's entry,catering industry also began to prosper.Although compared with the old developed countries such as USA and Japan,China's chain catering industry started late,but now the trend of economic globalization is more and more obvious,China has also strengthened the degree of openness of the market,because of the continuing reform,the per capita disposable income continued to increase,the city continued to promote the domestic residents.The consumption concept also has great changes,as very important in the catering industry third industry has made considerable progress,the high-end boutique style chain catering enterprises highly unified,Ajisen was born Hand-Pulled Noodle sea fishing,South Beauty,such as a series of high-quality,DongLaiShun dishes well decorated,VI system.The rise of the tide in the industry,more precisely speaking Chinese,Chinese traditional catering enterprises have emerged,and succeed at the same time,high quality,authentic ethnic flavor chain catering enterprises are not many.Therefore,this paper in combination with the analysis of literature,case analysis,questionnaire survey and interviews on the basis of theoretical research,with pure ethnic restaurants among the successful Maggie Amie Tibetan restaurant chain company as the research object,analyzing the external market environment,that the macro environment of the market restaurant chain in China overall,showing the rapid development prospects high quality national characteristics and cultural food chain catering scarce,combined with the lack of ethnic flavor and style,is a blue ocean of intense competition in the catering industry,is an era of opportunities for minority catering chain enterprises development,and analysis of the internal enterprise environment and summed up the success of the operation and development of the thought of Maggie and Amie the lack of overall strategy for Maggie Amy everywhere,Tibetan chain catering company to put forward opinions and thoughts,and hope For the number of national chain catering enterprises to provide some theoretical ideas...