Investigation On Leisure Needs Of Local Residents In Wuzhu Xiaolongtan Resort And Research On Product Optimization

With the development of the tourism industry,the economic income of the residents of the ethnic minority tourism destination has been improved and the traditional tourism concept has changed.As a result of the tourism supply,the tourism demand has been generated.However,for the local residents,Needs research and tourism product development research is not much.Based on the questionnaire survey of Lijiang and Shangri-La,the in-depth interviews,the results of the survey data and the theoretical research,this paper analyzes the local leisure needs of the residents of the ethnic minority tourism destination,and on this basis,summed up the Lijiang,Shangri-La The characteristics of the local leisure needs of the two residents,put forward the project plan of "Shangri-La Wuzhu Longtan Villa",according to the characteristics of the demographic characteristics and leisure needs of the residents,the focus on the development of local leisure tourism products for the crowd,explore leisure products and tourism Market supply and demand.The main contents and conclusions of this paper are as follows:1,Through the tracing of the domestic and foreign scholars on the tourism needs of the interpretation,combined with the 660 effective questionnaires,the study of ethnic minority tourist destination residents the concept of local leisure needs.2,Based on the study of the supply model of economics,this paper analyzes the characteristics of the leisure market supply of the minority tourist destination,and points out that the tourism supply is relatively stable and the increasing and changing tourism demand is difficult to reach equilibrium,and the tourism product price increases,tourism supply Can not increase in a short time,only when the price of tourism products increased to a certain extent,tourism supply will suddenly increase or jump.3,To Shangri-La Wuzhu Longtan Villa north and south two leisure markets(ie Lijiang,Shangri-La)to conduct a questionnaire survey and field interviews,according to the survey results to study the two leisure market demographic characteristics and leisure needs characteristics.Summed up the residents to participate in leisure activities to relax,watch the scenery for the leisure motive,preferred farmhouse,resort,park form of tourism products,willing to spend 50-200 yuan per capita in the landscape.Tourism product development is mainly for the secondary education group,middle-aged,high-income groups and low education,middle income,retirement or leisure time more people.4,based on the above characteristics of the leisure market and combined with the tourism resources of Jinjiang,this article to the Wuzhu Longtan Villa project proposed product optimization program,that later the development of red tourism,to create two major characteristics of food,positioning rural tourism,parity consumption Master,planning four tourist routes six programs.This paper puts forward the concept of "local leisure needs of residents of ethnic minority tourism destination" for the first time,and completes the questionnaire survey and data statistics on the local leisure needs of the residents of ethnic minority tourism destination,and puts forward the optimization plan for the project of "Wuzhu Longtan Villa" Try to increase the empirical study of product research.This study is conducive to the construction of local tourism products in.the development of local leisure products,the results can be used as a demonstration,in similar areas to promote and learn,which is rich in local leisure products diversification has practical significance.