A Study On Baudrillard’s Theory Of The Consumer Society From The Perspective Of Supply-side Structural Reform

Since the Reform and Opening,China’s economy has achieved 30 years of rapid growth.However,with the economic situation changes,China’s economic growth was slowing down significantly in recent years,the reason of which is China’s structural economic imbalance,and the resulting supply and demand mismatch.In view of this situation,General Secretary Xi Jinping put forward the concept of“supply side structural reform",to cope with this crisis through the”Cut excessive industrial capacity,inventory,deleveraging,reduce costs,make up the short board,and other measures to strengthen the management of the supply side.This paper argues that this initiative is the correct use of Marxist classic theory based on the current situation of China’s economic development.And embodies the great contemporary values of Marxist theory,which against those who think that Marx’s thinking has been outdated.In this era background,Baudrillard’s theory of consumer society reflects the positive and negative aspects of the impact.On the positive side,Baudrillard’s comprehensive analysis of consumption in contemporary society has led us to change the perception of consumption and,on that basis,influenced the formulation of economic policies.Baudrillard argues that the consumption in the capitalist society after the transition has changed qualitatively:from the beginning of the consumption to a cultural connotation of the exchange system,people’s consumption needs are not limited to the use of goods,it is rising To the pursuit of the meaning of the goods.This understanding helps us to change the thinking of economic problems,so that we recognize the importance of people’s needs outside the basic necessities of life,this idea and the supply side of the reform has an inherent logical relationship,need to pass on the Baudrillard’s The analysis of the construction of consumer society theory to reveal.In the face of the question of "outdated’" speech,the basic position of Marx’s theory of production not only did not shake,but showed its strong theoretical value through these questions.For our country,the emphasis on the supply side,to promote innovation,attention to the quality of production is to solve the current economic growth slow the correct way out.A correct understanding of the relationship between production and consumption,plays an important role,whether in the correct spread of Marxist philosophy in China,or in guiding the development of China’s economy.