Analysis Of O2O Marketing Model Of Commercial Banks

In today's era of rapid development of information technology,people's work and life is also undergoing profound changes,and gradually move to the next line of work and life,online and offline integration trend is even more obvious.The use of big data,cloud computing and mobile Internet impetus,new financial consumer demand and service mode is born,financial consumer trading habits are also changing,leading to generally face line to expand the customer the bottleneck of business operation of commercial banks in the process of marketing,the effect is not significant and difficult to assess and lack of efficient and fast method the precise positioning of the intention of customers etc..In the new era of traditional marketing and Internet thinking constantly collision,both from the target customer analysis,platform,organization,or the dissemination of traffic into the angle of management based on 020 model of the commercial banks in the discussion.Commercial banks can use the traditional business and the Internet financial innovation combination,innovation was off mode,centralized resources to promote the customers rapid scale,through the migration of existing and potential customers online to the line,the rapid establishment of platform and attract customers to guide.By enhancing the user experience,the establishment of a new Internet customer management model,which gradually reduce the overall operating costs of the bank,to enhance the efficiency of marketing.This paper uses the E-marketing and the related theory of 020 model,the characteristics of the consumer credit market and banking products,customer base analysis for commercial banks encountered in product marketing business of low efficiency and high cost,with a specific case as the starting point,the current and future commercial banks will go on the online marketing and offline assisted customer management model.