China Merchants Bank Credit Crad Shen Yang Marketing Strategy Under The Fintech Circumstance

Fintech,a financial concept derived in 2017,follows the mobile Internet o2 o era in 2012.As an emerging concept in China's mobile Internet industry,it is all Financial Technology,namely Financial Technology.The arrival of mobile payment has upended the consumption habits of Chinese people.The payment experience is gradually convenient and the consumption demand keeps upgrading.From computer terminal payment to mobile Internet o2 o payment,the change of the big era promotes the whole society to stride towards the financial technology,and the financial industry pattern changes dramatically.China merchants bank is the first joint-stock commercial bank in China.As a pioneer in the credit card industry,the credit card brand of China merchants bank plays an important role in this consumer revolution.Firstly,this paper proposes the research significance and research background of credit card business under the background of Fintech era,and elaborates the specific content and research method in the research process.In the process of writing,features and innovation points in the paper were Shared.SWOT analysis and other research methods are used to analyze the credit card operation of shenyang China merchants bank.Secondly,this paper introduces the development of domestic and foreign credit card,analyzes the credit card marketing status and marketing problems in shenyang,and introduces the product type,customer group size and circulation household structure of the credit card in shenyang.Finally,the article appoaches strategic positioning in China merchants bank,relying on Fintech era background,according to the marketing problem,ponders the merchants bank credit card marketing strategies in shenyang area,for facing the flow of marketing,marketing problems and build competition differentiation and other issues put forward its own innovative countermeasures;Conduct preliminary research on online operation ability,offline scene layout,product innovation ability and brand activity form innovation.Through deep thinking and summary,we found the credit card marketing strategy for shenyang city,and clearly planned the future credit card marketing direction of shenyang city.