Research On The Competition Strategy Of TH Testing Machine Company

Since the 2008 subprime mortgage crisis triggered a major financial crisis in the world's major economies,the global economy into a deep downturn.After eight years,the world's major economies began to reflect on the road ahead.In the United States,in 2011 began to realize the risk of hollowing out manufacturing,and in 2014,the revitalization of the U.S.manufacturing and innovation Act enacted into law,in order to revive the U.S.manufacturing industry.At the same time in Europe,Germany in the Hannover Industrial Exhibition on the European version of the Manufacturing Industry Revitalization Strategy-" Industry 4.0,concept,and in 2013 into the ten major development strategies.In Chinese,after a long period of economic recession and the downturn,the traditional manufacturing industry a lot of trouble,the new government finally proposed in 2015 to accelerate the implementation of "China Manufacturing 2025" plan,pointed out the direction for the future development of China manufacturing industry.TH is a Testing Machines Inc focused on material mechanical performance testing testing machine manufacturer,the testing machine industry is also facing the market reform,industrial upgrading and other tests,since the global financial crisis in 2008,the market experienced a long-term downturn in the adjustment of the testing machine market is mature,the market structure has become increasingly stable,at the same time the increasingly fierce market competition.TH Testing Machines Inc due to its own capital,talent and management level and many other factors,in the market competition highlights many problems,restricting the further development of TH Testing Machines Inc.Based on the background of the actual operating experience of TH Testing Machines Inc,on the basis of the learning and use of enterprise strategic management theory,the TH Testing Machines Inc where the competitive environment of the external macroeconomic environment and the testing machine industry were analyzed using PEST tools,Potter five competitive forces model and other tools,sort out the existing problems of TH Testing Machines Inc in the market competition.And to research and analysis.At the same time,through the analysis of the resources and the ability of TH Testing Machines Inc grasp,analysis the challenge and the advantages and disadvantages of the TH Testing Machines Inc at present the opportunity to establish competitive strategy and target enterprise strategy clear company SWOT matrix.In order to make the TH test machine in the future market competition to obtain and maintain the competitive advantage,strategic planning for TH Testing Machines Inc,the rational allocation of corporate resources,play the core ability of enterprise,choose a suitable for the actual situation of TH Testing Machines Inc and the competition strategy and the implementation of security measures,leading the TH Testing Machines Inc in response to the current severe economic environment,grasp the market opportunities in the future the emerging.In this paper,the research on the competitive strategy of TH Testing Machines Inc can provide some reference for the competition strategy planning and implementation of the manufacturing small and micro enterprises similar to TH Testing Machines Inc.