Study On The Competitiveness Of Chinese And Foreign Listed Tourism Companies And Influencing Factors From The Efficiency Perspective

Due to the requirement of DEA model data(more than 7 years),this paper selects 124 companies which have been listed before 2007 from 1328 Chinese and foreign listed tourism companies all over the world,uses the DEA model(Data Envelopment Analysis)to quantify the differences in the operating efficiency of them,uses the Malmquist index model to analyze the variation tendency,and explores the influencing factors with the panel data regression model.On the base of the efficiency study,this paper also attempts to discuss the competitiveness and its developing force of Chinese and foreign tourism industry.It arrives at the results as follows:First,from the perspective of time,the overall efficiency of Chinese and foreign tourism listed companies fluctuated from 2007 to 2016 and the financial crisis in 2008 has a heavily negative impact on the Chinese and foreign tourism listed companies in the whole world.The scale of production of the tourism company was rapidly plummeted,leading to the reduction of their operating efficiency.Second,from perspective of space,the multi-polarization trend of the average national comprehensive efficiency is obvious.It includes the North American tourism industry efficiency circle with the United States as its center,the European tourism industry efficiency circle with Germany as its center and the Asian tourism efficiency circle with Malaysia as its center.In the Asian tourism efficiency circle,China does not have efficiency comparative advantage.Third,from the perspective of subdivided industry,there is difference in the operating efficiency of tourism companies in different subdivided industries:OTA(Online Travel Agency)>Comprehensive>tourism destination>hospitality>lottery>travel agency.Finally,the evolution stage of the driving factors of international tourism competitiveness at the enterprise level did exist.The tourism competitiveness changes from resource-driven to capital-driven and then to innovation-driven.The tourism industry is playing a more and more important role in reviving domestic consumption,adjusting industrial structure and promoting economic stability.Therefore,we need to study the efficiency and competitiveness differences between tourism listed companies in China and those in developed countries,and analyze its influencing factors.This paper intuitively reveals the relative level of tourism industry development and competitiveness in China,and provides the basis and suggestions for the macro management and policy formulation to tourism administration departments.It also provides reference and guidance for the daily management and decision-making to the management of tourism management.