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Business Plan Of SZ Bestech Company

Posted on:2017-01-29Degree:MasterType:Thesis
Country:ChinaCandidate:J H GuoFull Text:PDF
GTID:2439330503462539Subject:Business administration
Abstract/Summary:PDF Full Text Request
With the rapid development of China's economy and city construction,the domestic real estate has developed rapidly into a pillar industry in China,which increases the consequent demand for building materials.To meet this demand,Shenzhen Bestech Company mainly provides automatic door products and related engineering services,such as professional solutions and comprehensive engineering services.For our stable and rapid development,Shenzhen Bestech Company will carry out further study in this plan.This business plan first discusses the background and significance of the research,introduces the related theory,the research and methods;secondly,it introduces the automatic door industry as well as the its products;thirdly,the organization structure and human resource management are introduced and analyzed;fourthly,with the PEST analysis,seek for the broad prospects of automatic door market,as well as using Michael Porter's Five Forces Model and SWOT to develop more domestic and international opportunities the methods;fifthly,make use of the marketing theory,market segmentation,target market and market positioning,develop specific marketing strategies;sixthly,with the broad knowledge and analysis of the financial management and investment,make the financing strategy;finally,a detailed analysis of the implementation will be carried out using the theory of risk management,risk control measures will be concluded for the investors' reference.The business plan introduces Shenzhen Bestech Company's deep analysis and forecasts that the company is to become a dark horse in the automatic door industry as well as a most reliable business partner.Through financial forecast and analysis,it will achieve rapid growth with an earnings ratio as high as 40%.It is expected that it is to recover the investment in only 2 years.So,the author believes that: as one of the founders of Shenzhen city,a leader in the automatic door field,as well as a main builder of the modern city construction,Shenzhen Bestech Company is a private enterprise full of vigor and vitality,worth investor's investment in the implementation of high-tech enterprises.
Keywords/Search Tags:Building materials, Automatic door, Business plan, Marketing strategy
PDF Full Text Request
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