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China Telecom's Development Of E-commerce Problems Analysis And Countermeasures

Posted on:2015-10-21Degree:MasterType:Thesis
Country:ChinaCandidate:Y J ZhuFull Text:PDF
GTID:2439330491951205Subject:Business Administration
Abstract/Summary:PDF Full Text Request
As 4G and wider use of intelligent terminal,Move electronic commerce is electronic commerce market new areas of winning in the future.Telecom operator's mobile user base and monopoly resources such as terminals,traffic will be a great advantage.China Telecom have long been concerned about e-commerce concerned,more than once on the front end,platform,value chains and other aspects of the layout to trying to cut into the e-commerce market,but defeated.Telecommunications in addition to its own genes,more importantly,the overall positioning layout and targeted implementation of the Strategy are not always what one likes,leading to have been completely beyond by Internet companies.China Telecom have to look at on the basis of lack of its own,exploring the Internet company in the layout field of electronic commerce practice case,learn the core idea of strategic thinking,to rebuild China Telecom " Little Front,a large platform,rich ecological " The overall layout of e-business,Through the analysis of China Telecom's core strengths,select an " open in the mobile payments market,by building a o2o platform and promote the establishment of new model of open sharing biosphere " The road to the rise of electronic commerce of China Telecom.
Keywords/Search Tags:Move Electronic Commerce, Mobile Payment, O2O, Ecosphere
PDF Full Text Request
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