Research On The Marketing Strategy Of Buckwheat Tea Products From Qinggu Xinhe Organic Food Company In Inner Mongolia

Inner Mongolia QingGuXinHe organic food Co.,LTD was founded in 2002,is a collection of cultivation,processing,trade,development,testing in one large industrial group,is engaged in Inner Mongolia earliest organic agricultural products export of private enterprises.QingGuXinHe always adhering to the "for profit,for predators tiller benefit" the management ide'a,joint local base of organic agriculture and animal husbandry industry operation mode.The company aims to create a new channel for farmers to make profits without leaving their homeland,and ultimately tagged it as the most important leading business in Inner Mongolia farming-Animal Agriculture industry sector.This paper mainly to clear QingGuXinHe organic food company newly listed product--buckwheat tea as the research object.In recent years,due to improper diet,self-health care not to be strong and strata crowd work and life pressure great,resulting in obesity,diabetes,high blood pressure,high blood sugar,high blood fat,coronary heart disease,cancer,chronic diseases,such as in the year after year rises,and healthy people are constantly expand,while primary and middle school students supplement "trace elements" also becomes the people concern.Along with society gradually stepped into "aging",40 people over the crowd,will be mainstream in national population of can account for more than 6%,group composition,will be a huge consumer groups.China since ancient times have "edible" to preserve their cultural,use common people's words:"diet cures more than the doctor." similarly,our country has 5,000 tea,QingGuXinHe organic food company function tea beverage "buckwheat tea" should be the market demand.In this paper,QingGuXinHe organic food buckwheat tea marketing strategy are analyzed,and identify the enterprise marketing strategies problem exist,namely the product variety single,pricing taller,the not mature marketing channels,product packing single etc,the paper puts forward the solving strategy,hope to be able to provide a certain reference to QingGuXinHe company.