| Dairy industry is the pillar industry of Inner Mongolia stockbreeding.In recent years,Inner Mongolia dairy industry keeps a powerful development tendency,industry scale,industry quality and market competitive power upgrade by a wide margin.Inner Mongolia is the biggest milk cow breeding area of China.In 2010,the amount of livestock on hand is 292 million,which takes up 20%of China,the volume of fresh milk production is 9.21 million tons,which takes up 25.4%of China,the dairy enterprises sales income takes up 33%and stands on the primacy in China.Since Hohhot established "revitalization the city by dairy industry" strategy in 2000,the dairy industry develops in a full speed and becomes the pillar industry of Hohhot,cultivating two dairy manufacture leading enterprise Yi Li and Meng Niu.In 2005,Hohhot was nominated as "The Milk City of China" by China Light Industry Association and China Dairy Product Association.Based on Inner Mongolia milk cow raising condition richly endowed by nature and "The Milk City of China" resources superiority,based on the powerful development internal need of both Yi Li and Meng Niu,based on current peasant’s existing "milk-fodder-labor force" feature,combining Chinese dairy industry development situation,this text is in accordance with enterprise strategic management analysis method,conducting the strategy research about Inner Mongolia Dairy United Scientific and Technology Co.,Ltd step by step.Through the commentary about the current situation of Inner Mongolia Dairy United Scientific and Technology Co.,Ltd,the development environment analysis,the opportunity and challenge analysis and the internal conditions analysis(that is SWOT analysis),fixing company strategy choice,then conducting the research about company development strategy orientation,development strategy and realization approaches,finally,proposing the development strategy implement measure of Inner Mongolia Dairy United Scientific and Technology Co.,Ltd.The fast development of Chinese economy brings the prosperity of dairy industry;the constantly improved people’s living standard and the change of new consumption model are the endurable power of impetuous increase of dairy industry.At the same time,the prosperity and potentiality of Chinese dairy industry attract international dairy business to invest in Chinese dairy industry in large crowds,ordirectly export relevant products and raw material,gradually occupy a decisive role in Chinese dairy industry structure.Facing such opportunity and challenge,Chinese dairy industry should build confidence,establish self-competitive advantage,try to cultivate core-competitiveness,energetically conduct the business model innovation and scientific and technology progress,continuously improve business environment and ways of milk cow raising and milk quality control,cultivate and foster new agricultural cooperation organization such as "Dairy United",and optimize the resource into new productivity.The popularization and development of "Dairy United" is a positive and significant thing to both the structure readjustment and transition of Chinese milk cow raising industry and Chinese dairy industry integrated healthy and sustainable development.Through our associated effort,Chinese dairy industry surely will win a space in the world. |
