Research On The Development Strategy Of CH Real Estate Development Company

As the economical situation in china becomes better and the open policy deepens further,the real estate industry in china has been experiencing a flourish development.Especially in the past few years,real estate industry has been playing more important part in the national economy and gradually becomes the pillar industry in china.However,there are still some problems hidden behind the good development situation.For example,the efficient demand in the market is lacked;the bubbles in real estate industry increase;the vacancy rate in the commercial housing is keeping on increasing;the developers have difficulty in turning over their capital.These problems seriously influence the common circulation of the real estate market in china.In addition,due to china' s accession to WTO,real estate firms in china will be more influenced by some international factors.Real estate has to push the real estate firm's development strategy,re-confirm the firm's development orientation and establish the firm's core competitiveness,so as to seek to stand and develop in the complex environment with chances and challenges existing together.CH real estate company is located in huhhot,Inner Mongolia,which is a privately owned housing developing company and in the period of rapid development.In the real estate market with fierce competition,how to use the development strategy to occupy a certain part of the market and maintain its advantages,becomes a serious problem existing in front of the company,and is also the issue that this thesis will research and solve.Only if the company concentrates on the strategy,it can wholly adapt the changes of the inner and outer environment and ensure the stability as well as durative of the company's existence and development from the operational system.This thesis accords to the basic theory of strategy development,puts forward a series of feasible strategy program aiming at a particular real estate company and tries to offer a reference whose main content is developing strategy research for real estate companies.Then by analyzing the outer and inner environments of the company,the chances and threats the company faces,as well as the advantages and disadvantages of the company,have been confirmed.As a result,the basic consideration of the strategy development for the company can be confirmed and corresponding tactic guarantee and management measures are put forward.The thesis tries to study on the strategy of CH real estate company,offer reference for its development and validate the study through later implementation and development,which helps to make the research continue and combine the theory with practice further.