Research On Mobile Phone Marketing Strategy Of S Mobile Terminal Company

Mobile phone terminals have basically become a bridge for all-dimensional communication in today's society and have played an indispensable role in people's daily lives.This indicates a huge demand for the mobile terminal market.In 2014,the Ministry of Industry and Information Technology to the three major communications Operators issued TDD-LTE 4G licenses,marking China's full entry into the 4G era.Today,the speed of mobile networks has become an indispensable element in people's daily lives.4G has become an essential symbol of the era and it is used as a bearer network.The terminal has also become a necessary puzzle in people's lives.As the export terminal for the mobile company's market development in the S region,the S mobile terminal company has assumed the important task of the market and has also ushered in new opportunities.However,due to changes in policy,communications companies must make a huge transformation,which will result in a big change in the old format of the mobile terminal market.At the same time,manufacturers' independent retail stores and retail chains also impact the status of traditional agents.In the era of rapid changes in the market environment and consumer demand,the research on marketing strategies of S mobile terminal companies is particularly necessary.The science of marketing strategies The overall study is imperative.This article analyzes the company's external environment and industry environment,obtains data through survey questionnaires,analyzes data through scientific tools,and integrates company environment and data in accordance with marketing theories and knowledge,and formulates detailed strategies for S-terminal companies.