Zhenglanqi Audience Survey Of "Mongolian Culture Technology Channel" Of Inner Mongolia TV Station

Television,radio and other mass media are the origin of sudience research.The change from "commanicatow" to "audience" In the process of comurnusication indicates that the status of audience has changed substantiary.The rapid development of new media undoubetedly brings chanenges to traditional media to certain extent.In this case,TV,as on ineportant part of traditional media,shoudel actively face chalenges and be good at integrating the advantages of new media and tradtional media to achieve ideal commurication effects.The original intention and uftimate goal of ary media is to spread effetively among the sudience.Thefoxe,it is extrenely important for bath the TV media and the audience to understand the actual needs of the audience.For not unilateraly pay attention to the role of the communicatus,tirnely understankling of teevisio audience fkedback helps to have objective knourledge for its own development has reference significance to do better programs.for the audience,with the ernergence of new media watching TV is not the only option for them,so the aufience can according to their own interests and time have a choice to watch TV,have a higher request for the quality and content of TV programs.Based on the rapid development in the new media today,watch has what kind of Mongolian traditional TV media market,in the seoond Mongolian sate(?)te TV station as the Inner Morgolia region of Inner Mongolia television of Mongolian culture and tedunology channel television audience research,trying to understand their dernand charge,and to understand their understanding of the Mongolian culture and technology channel and the suggestion to observe target,based on xidingol league area of the blue flag is three GaZha issued 300 questionnaires investigation and analysis,combined with the phenomenon produced by in the survey is put forward for the Mongolian culture and tecdnology channel heralded and set of content of the relevant recommendations.This paper consists of three parts:introduction,theme and conclusion.The introduction part expiains the mesearch purpose and sipificance,explains the research object,and introduces the theory of media geography and the theory of use and satisfaction designed in...