| This thesis studies the widespread a despise chain of Fans on Internet as the main object to research.With the development of Internet and the improvement of mew media techlogy,despise has devolpmented from elite culture despises mass culture to the internal contradictions in mass culture.Differnt culture have differnt history?moral and values,so inevitably they have different form and connotation.This thesis uses music?the film and TV play's fan club they derived as the main object,explores the difference of culture and personal choice behind the chain.We all know,today is a "Amusing Ourselves to Death" and "mass fervor"epoch,people show their high demand for entertainment,conflicts between different cultures are more intense,confronts between fans are prensented by online violence and online scolding.Despise chain of Fans has large number of participates and entensive coverage,is typical.How did the despise chain of entertainment culture form?This articles studies from social class development in China?entertainment in consumer sociey,individual identity and cultural identity.Despise chain of entertainment culture also leads to many social behavior,how do we view and juege those chain,how do we reflection a chain reaction caused by thoes despise chain?We should take a deep think. |
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