Analysis Of China's National Image In The Russian Social Network Vkontakte

With the continuous growth of China's economy and the promotion of its international influence,China's position has also been promoted in the international arena.These changes are deeply influenced by China's political,economic,cultural and even social life fields.Looking back on China's development in recent years,we find that from the reform and opening up in 1978 to the proposal of the Belt and Road Initiative in 2013 to the present "new normal",China's national image has undergone tremendous changes.The change of China's national image has also attracted more and more attention from domestic and abroad scholars in relevant fields.By clarifying the two important concepts of national image and social network,this paper feedbacks the research of domestic and foreign scholars in the field of China's national image,and finds that China's national image has gone through three important stages in the historical development.The first descriptions of China were mostly based on the author's own imagination,with praise and positive bids in the majority.After the industrial revolution,China's development gradually lagged behind that of western countries,and China's image also plummeted.In contrast,until around 2000,China's development once again entered an accelerated track.The "China Threat Theory" and "China Collapse Theory" were constantly promoted,and China's positive image was constantly concealed.On the basis of previous studies,this paper has designed the purpose,method and content of the research on China's national image.By using the text analysis method and the comprehensive use of quantitative analysis and qualitative analysis,this paper has selected the news information on Russian VK website from November 2016 to November 2018.Starting from the number of reports,topics,length,tendentiousness,forwarding volume,taking into account other forms of expression such as pictures and videos,it has analyzed and studied China's national image in news pictures and videos,and summarized the characteristics and laws of China's image in social media during the two years.Based on a comprehensive analysis of China's national image,four factors affecting China's national image,namely,politics,economy,culture and society,have been put forward and effective measures have been taken to shape China's national image,providing effective reference and support for the future improvement of China's national image in the field of foreign media.