The Development Of Online Audio Production And Operation Models In Vehicle-mounted Scenarios

With the rapid growth of private car ownership and the rapid development of intelligent voice interaction technology in China,traditional car broadcasts have been impacted,and online online audio in the car scene has ushered in new development opportunities.Based on the development status of online audio in the vehicle scene,this paper discusses the development strategy of online audio in the car scene,and then discusses the changes brought by the changes of the car audio transmission channel to the audio production and operation,and provides new ideas for the development of audio media in the vehicle end.Through in-depth interviews with planners,producers and operators of traditional broadcast and online online audio,the current status of in-vehicle online audio is explored;attempts are made to analyze how the sound media in the future car scene can strengthen existing advantages and make up for the disadvantages and shortcomings of current car audio.Provide reasonable production and operation solutions for traditional broadcast and online online audio to meet the arrival of 5G platform and vehicle networking.This paper is divided into three parts.Before the core point of view,the literature review and concept of audio media environment and car audio status are firstly reviewed,and the research results of foreign car audio are compared with China's car audio,from historical factors,copyright factors,technical factors and other aspects to study the generality and particularity of China's car audio,clear the research significance and research methods of the paper,laying a theoretical foundation for the conclusion of the viewpoint.The first part is the first chapter of this paper,which divides the existing audio products.It is clear that this paper will discuss the development of online online audio on the vehicle side,including the online audio of the traditional mobile app;the research on the characteristics of the car scene Indicates the differentiated features of the car terminal and other audio receiving terminals.The second part is the second and third chapters of this article.Among them,the second chapter analyzes the current status of car audio,mainly clarifying the current car audio experience and user demand is not suitable,although the traditional car broadcast still occupies the largest share of car scene audio,but it can not play back,feedback is not timely The inferiority of user images and other inaccuracies has increased the pressure to compete with online online audio.The development of the Internet of Vehicles has led many online online audio platforms to seize the car scenes.The listening share of traditional car broadcasts has been divided,but the current online audio does not meet the listening needs of users in the car scene.In the third chapter,the improvement measures are proposed for the production body of the on-board online audio.From the two aspects of traditional car broadcast and online online broadcast,we will summarize different change plans and key directions for different disadvantages,and strive to help the development of in-vehicle online audio in the future.The third part is the fourth chapter of this paper.Combining the shortcomings and improvement measures of the current in-vehicle online audio in the second and third chapters,the paper puts forward the expectation of the future in-vehicle online audio,analyzes the change of the listening mode of the in-vehicle users,and the production and interaction of audio content.The improvement of feedback,the delivery of big data precision advertising and the economic and social benefits brought by the in-depth service of online audio in the vehicle environment.