Research On The Operational Mechanism And Harm Management Of The Cyber Navy

With the increasing popularity of the Internet in our country,people are more and more inclined to use the Internet to cognize and communicate with the world around them.Today,the entire media ecological pattern is undergoing earth-shaking changes.With the development of the network virtual world,a group called "network water army" has been assembled."Network water army" is a new form of network marketing and public relations.Through organized operation,a group of hired posters is formed,and through a series of organized and planned hidden online operations,false hot spots are created,hot event guidance is manipulated,and the diffusion of certain topic information is promoted.This group has had a huge impact on online public opinion,which is reflected in the participation in social hot events,the capricous behavior in the entertainment circle and the disruption of commercial competition order.In short,it has had a very serious negative impact on the spread of public opinion on the Internet.In order to regulate Internet mercenaries,China has issued many relevant laws.However,Internet mercenaries still cause harm in public opinion communication by virtue of their concealment and disorganization,which requires people's attention.In this paper,several common operation modes of Internet mercenaries in the spread of public opinion events are analyzed in detail,and some identification and governance schemes are given according to the operation characteristics of Internet mercenaries,in the hope of providing help for the audience to understand this group and relevant scientific research activities.