Research On Effectively Improving The Quality Of TV News Broadcasting In The Era Of Big Data

Under the Contemporary background,big data applications has been widely used in the fields of news production and transmission,from news gathering,news production to news spreading and news report and almost all big data technology,it set demands on the news production spreading and reporting style exploiting new technologies to enhance the timeliness,objectivity and accuracy of news production and service,to provide diversified information,Give full play to the positive energy of news transmission and convey the value of news so as to attract the audience Through big data analysis,news communication provides a new carrier,and the social audience has higher requirements on the skills and style of news broadcasting.This article attempts to related theory as a guide,combined with "Internet +",the needs of the development of the age of big data,discuss the broadcasting techniques and styles,aims at revealing the outstanding problems existing in the current news broadcast and its attribution,on the basis of adequate skills and style innovation concrete countermeasures.Firstly the paper expounds the research background,significance,domestic and foreign research status of this topic,and introduces the news development and news broadcasting in the big data era.Then,the paper analyzes the current status of development of the news broadcast.On this basis,the article mainly focuses on establishing a new concept of news broadcast,grasping the value added of news broadcast,enhancing the human culture of language expression,comprehensively integrating science and flexible handling of news broadcast techniques and integration of multilingual body language in news broadcasts.This paper systematically analyzes the specific tactics for the application of television news broadcasting techniques at present and explores ways to improve the news broadcasting skills and the level of internal and external channels and bring reference information for improving the broadcasting level of the current television news anchor,promoting the news value transmission and the realization of the propagational ability.