Research On Family Sports And Fitness Consumption In Jinan City

In the context of rapid economic growth,household income and living standard have been improved.While paying attention to material life such as food,clothing,housing and transportation,residents pay more attention to their spiritual needs,and their consumption concept has gradually changed from basic subsistence to enjoyment,development and other consumption types.With the national fitness strategy,healthy China strategy and sports power strategy put forward,a healthy lifestyle will become the common pursuit of everyone and every family,the residents’ sports consumption concept and sports fitness awareness have also significantly improved.At the same time,the introduction of a series of national policies to support the development of the sports industry has provided opportunities for the development of the sports consumption market,and also reflects the growing demand of the residents for sports consumption.At present,there are many theoretical researches related to sports consumption in China,but there are relatively few theoretical researches on sports and fitness consumption,and there is no research on sports and fitness consumption in jinan.,therefore,this paper takes the jinan household sports fitness consumption as the research object,taking jinan six urban residents as investigation object,using literature data,field investigation,questionnaire survey,mathematical statistics,logic analysis and other research methods,based on the basic situation of jinan households,sports fitness activities,fitness consumption situation and factors of influence of jinan households are sports fitness consumption research,according to the problems existing in the research proposed the implementation of the family sports fitness consumption countermeasures for residents in jinan.The aim is to encourage jinan residents to participate in physical exercise,improve their physical fitness,and form a lifelong sports awareness,so as to provide practical guidance for the development of jinan residents’ sports consumption.The main research conclusions are as follows:(1)The family types of residents in jinan are mainly nuclear family and main family;Nearly half of the family members’ education level is high school(including junior college),and the lowest is primary school education level.Most of the family members are workers or workers in enterprises and public institutions,and the proportion of migrant workers is small;In order of leisure time,the main activities of family members are watching TV,surfing the Internet,educating children,going out for fun,and participating in sports activities.The annual income of the family economy is mainly concentrated in the two levels of 50,000-100,000 yuan and100,000-150,000 yuan,and the consumption type of most families is still dominated by material and cultural consumption.(2)Jinan residents’ family sports and fitness activities mainly include running,walking,dancing(aerobics,square dancing)and ball games.The way of family sports and fitness consumption is mainly with family members,neighbors and friends;The frequency of family members participating in physical fitness is mainly 2-3 times per week,each time mainly concentrated in 1-2 hours;Most of the places for sports and fitness activities are near home,free community squares,parks,etc.The motivation of residents’ physical fitness activities is mainly to strengthen the body,relax,relieve the pressure,adjust the mood,accompany the family activities and so on.(3)The annual sports consumption level of jinan residents is mainly between 500 and 1000 yuan,and the sports consumption level of men is higher than that of women.The sports consumption level of people aged 25-30 is high;The sports consumption level of self-employed households and employees of enterprises and public institutions is higher;Education level and annual household income are positively correlated with annual sports consumption.The consumption structure of the residents’ family sports is mainly physical consumption,the proportion of participation and viewing consumption is low,and the proportion of rehabilitation consumption is the lowest.(4)The internal factors that affect the family sports and fitness consumption in jinan mainly include the concept and consciousness of sports consumption,leisure time,sports literacy,hobbies and interests,and education level.External factors mainly include economic income,national policies,venues and facilities,media publicity and social sports instructors.(5)This study proposes the following countermeasures for the internal and external factors affecting the consumption of family sports and fitness in jinan: vigorously develop social productivity and increase family economic income;To increase publicity and change residents’ concept of sports and fitness consumption;To strengthen the training of social sports instructors;To strengthen the investment and construction of sports public facilities;Attach importance to family physical education and raise the awareness of lifelong physical education;We will strengthen the construction of relevant sports laws and regulations and increase the intensity of sports market supervision.