Female Mobile Games From The Perspective Of Feminism

Women's mobile games are mobile game products developed,designed and operated by women as a major customer group.According to statistics,in 2018,the female game market in China's game market reached 290 million,an increase of 11.5%.In the same year,the female player's consumption scale was 49.04 billion yuan,a year-on-year increase of 13.8%.Based on the development of China's game market,female users gradually became The game industry is increasingly important to the status of the consumer group,the game industry called 2018 the female game first year.This article takes female as a research object as a research object,taking the dressing love game"Yun Chang Yu Yi" as an example.From the perspective of feminist theory in cultural studies,it describes and studies the current situation and spread of women's mobile communication.Mechanisms and the laws of communication and their problems,analyze and reveal the functional roles of women in mobile games in the process of feminism,and critically analyze them.The introduction of this thesis mainly includes the development background,literature review,research methods and research significance of women's mobile games.The second chapter summarizes the style gravitation of women's mobile games represented by Yun Chang Yu Yi:mainly including leisure and plot.Strong social and beautiful pictures;combined with in-depth interviews with female gamers,using the use and satisfaction theory to analyze the psychological mechanism of female players,including satisfying emotional and social needs,the construction of "ideal self".In the third chapter,the author mainly uses the feminist subject-object theory to analyze the female's status to the female subject in the mobile game and the phenomenon of gender transformation in the subject and object,that is,from the traditional "male subject" to the "female subject",affirmation The positive meaning of female hand-to-hand travel to the establishment of female game culture and the increase of female game voice.The fourth chapter critically analyzes women's mobile games from the perspective of feminist gender construction theory and gender theory:social practice builds gender,stipulates gender temperament and role of different genders,and women's mobile game is based on such solidification.On the basis of gender temperament,game producers and female players are driven by this gender system,showing collective unconsciousness.Women's homogenization of games and low-operation,low-intelligence game settings may also deepen gender stereotypes,which is not conducive to the long-term development of the female game market.The final conclusion part mainly explains the basic results of this study.At the same time,it tries to put forward its own opinions on the development of women to the game:on the one hand,women have positive practice of feminism in the game to construct women's subject status.On the other hand,this kind of female autonomy still does not escape the strong gender stereotype of male and female temperament,women still can not get rid of the gender stereotypes and gender bias in the game culture,the inequality in the game design level is actually Traditional gender bias is reflected in the game industry.