Research On Brand Building Strategy Of M Education Training Company

With the increasing contradiction between people's growing materials and cultural needs and people's demand for education,education has reached an unprecedented height due to the attention paid to it by people.Today,on the basis of the traditional public and private school education,many private education and training institutions have developed rapidly to provide out of school education to support traditional education and train numerous professional and technical personnel.However,due to the lack of proper guidance and relatively low entry threshold,educational and training companies have shown disorderly competition and mixed development at present.How to survive and develop in the environment of increasingly day to day competition has become a problem faced by many educational and training companies.M Education and Training company was founded in 2009 with professional English teaching curriculum system and well organized management services within the location to serve primary and secondary school students.With regard to M company just like many training companies,there are problems related to brand building and management in general.Taking M education and training company as the research object.This paper makes a questionnaire survey on the staff of M Education and Training company and with the random selection of samples by students and parents,combined with the interviews with the main leaders of M education and training company together with the relevant leaders of similar training institutions based on the related theories of brand building,brand marketing,service marketing and so on.Through data analysis and statistical analysis methods,this paper points out the problems existing in the process of brand building of M education and training company.The main system of brand building is insufficient due to lack of brand building professionals,lack of reasonable brand positioning,brand promotion strategies,lack of brand protection and awareness.This research examines and analyze the causes of these problems.Through the differentiated positioning of the brand,expand the connotation and extension of the core value of the brand,and formulate the strategies of M Education and training company brand building.Starting from the construction of M education and training company itself,there are six main measures.The first measure is the scientific and strategic positioning of the brand along with high levels of participation and involvement,specifically with target demographic and market niche in mind.Secondly,there is the strategic differentiation of this service from its competitors,specifically through discrete and distinct product placement,service difference,and brand distinction.Third,this brand will be supported by marketing professionals,especially in regards to strategic brand,image,and logo design.The fourth measure will be brand advertisement and dissemination of information through multiple mediums such as broadcast media,public relations,interpersonal platforms,and other new technologies.Fifth,there will be the establishment of a dedicated position with the specific function to research,develop,innovate,and promote the brand.The sixth measure of the M Education Group is guarantees of brand innovation,product quality,systematic management,and cultural enterprise.