Research On The Competition Strategy Of Y Kindergarten In Baotou City

The "Kindergarten Education Guidance Outline(Trial)" points out that more support should be given to private kindergartens.In recent years,there has been an increase in the number of private kindergartens,and people’s recognition of them has become higher and higher.China has a large-scale demand for kindergartens.Since the “two-child policy” has been in place,the need for kindergartens has rapidly increased.This is a good opportunity for private kindergartens to develop rapidly.Therefore,strengthening the quality of running private kindergartens,improving the advantages of private kindergartens,and finding the right way to run schools are issues that need to be resolved as soon as possible.Based on such social conditions,it is of great value and significance to thoroughly explore the competition strategy of Y kindergarten in Baotou City.The content of this study consists of five parts.The first part is the introduction,the second part is the relevant theory review and analysis tools,the third part is Baotou City Y kindergarten strategic environment analysis,the fourth part is Baotou Y kindergarten competitive strategy choice and formulation,the fifth part is Baotou Y The implementation and protection of kindergarten competition strategy.The goal of Baotou Y kindergarten is to strive to expand its business scope in the early 2018 and strive to have its own branch in the surrounding areas.By the end of 2018,ensure that the number of people entering the park will reach 300 and realize a profit of 2.2 million yuan;by the end of 2020,The number of people in the park strives to break through 400 and realize a profit of 3.5 million yuan.By the end of 2025,two Y parks will be opened.There will be 800 children enrolled in the park and a profit of 7 million yuan.And in the next decade,it will become an international kindergarten and become a famous kindergarten in the industry.This article applies the relevant theoretical knowledge of strategic management and conducts a special study on the competition strategy of Y kindergarten in Baotou,and puts forward suggestions and opinions for Y kindergartens in Baotou based on the current competitive development strategy,aiming at helping Y kindergartens to provide competitive strategies.New ideas.The paper starts with the analysis of the environment and analyzes the macro environment,industry environment,and internal environment of the Y kindergarten development in Baotou,and then carries out SWOT analysis on this basis.On the basis of strategic analysis,the strategic design was carried out,which put forward a competitive strategy design for the development of Y kindergarten.Finally,in order to guarantee the implementation of the strategy and implement the implementation of the competition strategy,safeguard measures for the implementation of the strategy were put forward.