| In simple terms, sports stars are well-known figures in the sports circle, including allthe athletes that are involved in sports and competitions. The Olympics is a game thatmakes abundant sports stars. Likewise, there are NBA, the Asian Games, the NationalGames and so on. China has gained201golden medals in the Olympic Games which alsomakes a lot of Chinese super sports stars. In recent years many of the company is bettingheavily contracts in advance in order to build a sports star. Sports industry in need offinancial support, but sports stars of the excessive economic interests of that money willmake the ethical values of sports stars distorted, for the benefit of using unethical meansto obtain competition results, the first score of the second money, and fame After allwithout heads and all public uncivilized behavior. Sports stars values, worldviews haveundergone great changes. Therefore, the impact of the wind blowing through this sportscircle, the impact caused is immeasurable. Opposition national honor and interests of theindividual to become a major contradiction.Sports Star of social attention as a group, representing the effort, hard work andhonor, has a strong appeal and appeal, with a strong drive for social effect. Inspirationalsports star to play the role of culture, in order to be able to directly or indirectly affect thecommunity, the more famous sports stars, the greater the influence of sports stars, thegreater the influence of sports stars, sports stars and more important ethical value, whilesports stars ethical values in different areas have different influence, this effect is not thesame, the correct ethical values will produce positive positive energy, but also to promotethe development. This article focuses on the impact of sports stars ethical values ineconomic, cultural and social fields, as well as many other factors affect the ethicalvalues of sports stars. Finding the right way to develop ethical values, to contribute to thehealthy development of sports stars. |
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