Research On The Development Of The Winter Sports Event Industry Of Chinese College Students Under The New Normal

Since China's reform and opening up,with China's marketization process is becoming more and more thorough,the media developed information explosion,the shar:p transformation of social,economic and social development of fast,under the new normal college student winter sports events is rapidly developing in our country.Under the new normal,the expansion of sports consumption still faces many constraints.We must work fron both the demand and the supply side and actively explore the effective way to expand sports consunption under the new normal.College student winter sports industry development and the close relationship of winter sports talent cultivation in our country,especially in the context of our courntry to host the 2022 winter Olympic Games,combined with the new normal study of college students winter sports industry will help to enrich our country winter sports industry development theory,also conducive to the formation of our country winter sports events drive the development of innovation.In this study the innovative development of college students under the new normal winter sports events for the purpose of analyzing the problerms in the development and the characteristics of the present and try to using relevant theories to analyze and judge,to deepen the guidance by the scientific concept of development principle put forward corresponding to reality development of college students winter sports industry development and marketing.This research mainly through the literature material method,expert interview method and theory analysis method and logic analysis and other research methods,to analyze college students winter sports industry in China and judgment,and clear theoretically under the new normal role in college students winter sports industry in China as well as various influence factors and etc,trying to find out the present status of college students winter sports events and marketing situation,puts forward the countermeasures of the development of college student winter sports events and mariketing.Study:the development of college student to promote the increase in population of snow and ice in our country,is helpful to enrich the campus culture of college students winter,is beneficial to the development of the drive our country winter sports talents.But college students winter sports events in our country is still in its infancy,many aspects is not yet mature,market operation mechanism of college student winter sports industry remains to be development and innovation,the winter games held the quantity and quality of operations are difficult to standardization,obvious region,subjectivity,scale characteristic,event marketing operating mode,rules and schedule aspects need to be perfect.