Research On The Localization Of International Non-governmental Organizations Under The Difference Of Value Culture

Since China carried out reform and open policy,more and more international nongovernment organizations(International NGO)have entered China and played an important role in public service and social governance,and have become one of the important driving forces for the development of the third sector in China.Since China's social environment and humanistic environment are quite different from the original environment of international NGOs,after entering China,these international NGOs face real challenges such as identity legitimacy,financing channels,and project sustainability.To establish a foothold in China and fulfill its organizational mission,these international NGOs need to face and adapt to the external environment with Chinese characteristics.The localization of international NGOs refers to the adjustment and change of international NGOs to adapt to the local environment of China in order to achieve organizational mission and goals.Studying the localization theory of international NGOs can not only provide a basis for localized decision-making for international NGOs who have just entered or have entered China,but also provide guidance for the internationalization practice of local NGOs in China.This paper takes the localization of international NGOs as the research object and regards the “localization of international NGOs” as the core issue.This paper also has answered the need for international NGOs to localize in the Chinese environment,and analyzed the main influencing factors for the localization of international NGOs,such as the development stage,strategic intentions,institutions of international NGOs and localization resistance etc.Regarding the core issues of how the international NGOs to localize in China,the advantages and disadvantages of localization of international NGOs are compared.The main areas and strategies of the process are further discussed.Finally,taking the Nature Conservation(TNC)as an example to illustrate how the international NGO to localize in China.