Research On The Branding Construction Of Urban Community Service

In recent years,with the rapid development of social economy,community has played a very important role in urban construction.The development of community is directly related to all aspects of urban public service.Whether a community can play an important role depends on the quality of its services.Because the service ability of the community is the core power of the community development,it is the link with the community residents,and it is also the key factor of the overall development level of the city and the society.Urban community service brand building is the only way for community organizations to enhance their overall competitiveness,enhance community cohesion and promote their sustainable development.Studying the branding of urban community service has important practical significance for the construction of socialist core values.Based on this background,this article will discuss the brand building of community service in the L District of Y City,and take the J community as a case,deeply study the characteristic measures of the construction of its community service brand,and dig out some problems in it,and try to put forward some pertinent countermeasures so as to improve the quality of community service.The purpose of developing L District in Y city.This paper mainly adopts the methods of literature research and investigation.In the early stage,literature research was used to analyze and understand the research achievements of domestic and foreign scholars on the brand of urban community service by consulting literature and related information,and summarized the successful experience of building the community service brand abroad and abroad,thus providing a theoretical reference for this study.In the later period,we use the method of investigation and research to dig out the problems of the J community in the construction of service brand.According to the existing problems,we can take specific measures:make full use of the new media,increase the strength of brand publicity,establish the residents' self-government organizations,make the residents fully participate in the community brand building,and cultivate the public.People's consciousness promotes community participation,and actively implements the "three society linkage" mode.