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Dynamic Images Are Based On Research In Product Promotion

Posted on:2021-03-13Degree:MasterType:Thesis
Country:ChinaCandidate:Y N FanFull Text:PDF
GTID:2435330647958602Subject:Design
Abstract/Summary:PDF Full Text Request
Undoubtedly,still images have played an important role since the invention of Daguerre photography.People can obtain information from still images,obtain the development process of events,and obtain the emotions of subjects.However,since the Industrial Revolution and even since the invention of the computer,the public has been increasingly attracted by moving images.Whether it is the production of screen television or the production of brand advertisements,it is reflected in the form of moving images.Dynamic image refers to "an image that changes shape with time." In simple terms,dynamic image can be interpreted as a moving image,which is different from a still frame image.Dynamic imagery integrates graphic design,animation design and film language.It has a variety of expression forms and is extremely inclusive.The main application areas of dynamic images are focused on program channel packaging,movie and TV preludes,commercials,MVs,live stage screens,interactive devices,and more.Modern people's lives are surrounded by various information and screens.Dynamic images are ubiquitous in these media.There are countless media that can carry it.Almost any medium that can move images has dynamic images.Dynamic images have been associated with Our lives are closely related,forming unique visual symbols.In addition to words,pictures were the most important form of expression in the early days.Symbolic expression of information has many possibilities,and thus entered the era of paper media.10-15 years ago,the important reference basis for the advertising volume market was how much paper is consumed,how many blue books,how many yellow pages,and in the advent of today's 5G era,information has brought about a revolution in the digital economy.Multi-media,all-media platforms,and recommendations for emerging consumer products(such as Douyin,Kuaishou,etc.)have emerged with a new expression language,namely the dynamic image language.New technology brings new possibilities,and correspondingly the decline of the old ones.The wisdom,vision,and dynamic expression language reflected in a single picture are incomparable,and the commerciality,uniqueness,and attractiveness that advertisements want to reflect Rely on moving frame images to control.The appearance of a good work needs to bear the vision of the creator as much as possible.When the social acceptance is greater,the more mindless people are,and the greater the similarity,people will take it for granted.As the most important feature of product promotion,to attract the attention of the audience,it is necessary to break away from the conventional works with rich influence factors and unique visual language.Every link in the production of works is intertwined.Only when you have the most unique perspective and expression methods can you reach the possibility of attracting the public and the stronger you can get social feedback.The grasp of knowledge,skills,and fun will determine whether the work can stand out from many practitioners.The form of performance is used to judge the requirements of professionals,and the expression of dynamic images increases these challenges.Considering the elements of time,product promotion requires more than fixed pictures.Every creator needs to put forward ideas.The length of each picture and the public contact are under the control of the creator.These expectations for the control of language expressiveness require creators to invest a certain amount of energy to study such dynamic image languages and use the characteristics of digital technology performance to make them better placed on the market and make them better placed.To the market,soliciting the attention of customers and stimulating consumer desire,this is also the ability that product promotion must have.The product completely covers our lives through terminals,such as TV,Internet,mobile phones,projection screens,and video devices.Studying this technology and exploring its uniqueness is the focus of this thesis.Among them,micro-motion photography is typical and unique among technical languages Creative means,the creative process is a selection process,image creation is a selection process,and you will understand the selection process more.Objects already exist objectively.The stronger the selection process,the stronger the creative process.Uniqueness is an important means.The record of a single picture gives us a choice,so that we have the opportunity to provide others with uniqueness.Others are also looking forward to your offer.Why did you choose such an angle and what kind of content is it?The "I" thought,and wisdom are provided to others,which is a manifestation of spirit and thought.Others accept your thoughts and attach your reasons and attitudes.The more links you choose in this process,the richer the thoughts you carry,the easier it is to be accepted and accepted.After knowing the choice,you can get rid of it,become familiar with this technology,make choices,make good use of dynamic images in the digital age,and attach more creative information of creators,such as cutting-edge attention and important languages that focus on the audience's eyes.In the era of digital online media,creators' requirements are more specific and professional.The attention and promotion of new technologies are also important issues.The attention of information technology breaks the understanding and concept of dynamic images in the traditional sense.The richness of software makes it more possible.As far as the research in this paper is concerned,the technique of "micro-motion photography" in moving images is used for experimental research."Cinemagraph"(cinemagraph),a new form of GIF between video and image,has a beautiful picture like film photography,and reduces the amount of information in traditional motion pictures.Kevin Bung and Jamie Beck first created banner ads and created instant brand content in 2011.Micro-motion photography was originally to transform high-quality dynamic images into pictures,reduce dynamic elements and reduce file size to make it more suitable for network playback environments,but still retain some dynamic elements to make them more visually attractive.Because it is similar to the animation in GIF format,it is often compared.The previous GIF animation always looks a bit rough,either a simple dynamic screenshot with the above case,or a hand-drawn animation.The concept of expression packs cannot be rid of,and the scope of application is always narrow.Micro-motion photography is concise and advanced.Micro-motion photography brings a stunning visual experience,and it can also focus the user's attention on specific elements between dynamic and static contrasts,which can especially play a role in locking the focus in the dissemination of products.When using photography in life,this locked focus is what you see,what you want others to see,and what you don't want others to see.From the perspective of image promotion and product promotion,most of the promotion has jumped from the paper level.Screens,dynamic images,dynamic anti-aircraft guns,and LCD screens have become the hearts of manufacturers,but mobile phones The appearance has brought a huge impact on the promotion of traditional still-frame photography in terms of products.Mobile phones have become a necessity in people's lives.Manufacturers use them for product promotion,and it is necessary to study this aspect.The presentation of "micro-motion photography" on the mobile phone medium or on the LCD screen,the language performance is based on the "GIF"language state performance,the process is brand new and attracts the attention of consumers,strengthening the dynamic and static contrast relationship,You can even make the main body of the product more prominent through morphological,color,and virtual contrasts.This contrast relationship makes the pictures in the general sense more interesting and the advertising pictures more eye-catching.When the screen appeared,when the mobile phone appeared,and when the dynamic and static contrast of "micro-motion photography" appeared,it was telling that it was impossible to appear on the paper media,which was slowly weakening its role in product promotion..It also reveals that dynamic images become possible in the field of advertising images,which is easy to produce and update.It is a unique language,and alternatives have also come with it.Paper media is gradually diminishing,and the durability and active presentation of dynamic images are slowly Reflecting the advantages,the "micro-motion photography" technology to be discussed in this article is neither a short film nor a still frame photography.It strengthens the subject's visual effects,makes the advertising promotion effect stronger,and is more beneficial to advertising.It is based on modern Society is also more conducive to preservation.From the paper terminal to the screen terminal,from static to dynamic,it reflects the characteristics of the times.The ideological communication is the highest level of communication.The characteristics of choice will be more intense.It will break out of more animal states,and more choices carry our thoughts.Opportunities conform to the needs of various times.Only with such a characteristic can we realize the needs and ideological carrying in such a society.
Keywords/Search Tags:Motion image, micro-motion photography, GIF, product promotion, durability, dynamic image expression language
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