Feasibility Study On The Development Of Agricultural Cultural Resources In The Yellow River Flooding Area

The development of agricultural production is the epitome of the progress of human society.Agricultural activities create the foundation industry of the Chinese nation for thousands of generations,and agricultural culture breeds the root and soul of Chinese culture.However,with the advent of the information age,traditional agricultural activities gradually withdraw from the stage of history,and agricultural culture is also forgotten with the iteration of science and technology.Since the 18 th National Congress of the Communist Party of China,the state has attached great importance to the inheritance of farming culture.From the first document of the Central Committee to the rural revitalization plan,from the education and research to the integration of culture and tourism,it has put forward the inheritance path of farming culture in many aspects,pointing out the direction for the integration and development of farming culture.Following the guidance of national policy,this paper makes an in-depth investigation and Research on the farming cultural resources of the farms in the Yellow River flood area of Henan Province.Combining with its unique human history and land resource advantages,it puts forward a feasible development plan,and analyzes and proves the internal and external market environment,marketing strategy,business model and finance of the project by combining theory with demonstration,qualitative and quantitative methods Business and risk.This paper first introduces the background of the project,the situation of the construction unit,the ownership structure,the governance structure,the human resource structure,etc.;uses pest and SWOT analysis tools to analyze the macro and micro market environment of the project,and evaluates the overall development direction of the project;secondly,uses STP method to analyze the market segmentation,target customers and market positioning of the project,and uses 4P theory to study The marketing strategy of the project,the development mode and profit mode of the project are analyzed in many dimensions.Then the investment,cost and revenue of the project are estimated.The feasibility decision is made from the financial point of view by calculating the investment payback period,internal rate of return,net present value and other indicators,and then the possible risks in the development and operation of the project are pointed out.Finally,through the above analysis,the conclusion is drawn: the project is in line with the national industrial development direction,with significant social,economic and ecological benefits.It is of far-reaching significance for inheriting excellent national culture,promoting the reform of agricultural supply side structure,and realizing the improvement of regional resources quality and efficiency.It is a high-quality project worthy of development.