Research On The Development Of Cultural Tourism Industry In Chifeng City, Inner Mongolia

Since the global financial crisis in 2008,cultural tourism has become one of the most powerful and largest industries in the world7s economy.In China,since the reform and opening up policy,cultural tourism industry has been an important part of tourism and the tertiary industry.In the new century,government has promulgated a series of new policies to promote the development of cultural tourism.Cultural tourism industry has become a new industry in the development of China's tourism industry.And the integration of culture and tourism has become an inevitable trend.Chifeng is located in the southeast of Inner Mongolia Autonomous Region,in the farming-pastoral ecotone of Northern China and is also the cultural blend of ethnic minorities of Northern China.Chifeng City,with its unique natural ecological environment and profound cultural heritage,is one of the birthplaces of Chinese civilization and the cradle of Northern China civilization.As of 2018,it has more than 7000 historical and cultural sites,including provincial,national and world-class ones.Its cultural resources account for nearly half of the total amount of Inner Mongolia Autonomous Region.Chifeng City relies on extremely its rich human resources,actively promotes the upgrading and adjustment of tourism industry,strives to create a new development of cultural tourism industry and injects new impetus for local economic growth.Driven by the overall promotion of national strategy and under the situation of great developments of cultural tourism industry all over the country,the development of cultural tourism industry in Chifeng also shows obvious economic and social cultural effects,which has become an important force to promote the economic development of Chifeng City.This article describes the background,current situation,economic effect and competitiveness of cultural tourism industry in Chifeng,focusing on how to make use of the comparative advantages of its rich and heavy cultural resources to develop the cultural tourism industry in a pioneering way and finally make the tourism industry become an important pillar industry of Chifeng City.This has made obvious economic effects in promoting its regional economic development and finally make the cultural tourism industry reach the middle and upper level among the banners and counties in ethnic areas of China.This article also focuses on Qidan culture,which has disappeared for hundreds of years in Bahrain Left Banner of Chifeng City,has been built into a modern cultural industrial park through innovative development.It also discusses how the integrated development of the culture and tourism promote the exchange and integration of various ethnic cultures,which promotes the inheritance,protection and development of ethnic cultures,and then enhance the sense of identity of all ethnic groups in China.The new ideas embodied in this article are as follows:first,place Chifeng's cultural tourism industry development in the background of cultural tourism development at home and abroad and explain the inevitability and necessity of promoting the development of cultural tourism industry as Chifeng is a major city of cultural resources and underdeveloped areas.Second,this article analyzes the characteristics and economic effects of the development of cultural tourism industry in Chifeng and explains that the development of cultural tourism industry can promote the development of cultural resources in Chifeng and then promote the development of national economy based on the theory of correlation,integration and integration of tourism economy.Third,with the help of Michael Porter's diamond model,this article also analyzes the main factors that affect the development of Chifeng's cultural tourism industry from six aspects:production,demand conditions,related supporting industries,corporate strategy,horizontal competition,opportunities and the government,which focus on the decisive role of government's leading and push in the development of cultural tourism industry in such a underdeveloped area.However,the development of cultural tourism industry in Chifeng started late after all.Because of its weak economic foundation of the city,the development of cultural tourism industry is still in the primary stage.There are still many difficulties and problems,such as the low degree of integration of culture and tourism industry,the single structure of tourism products,the lack of cultural experience and the unbalanced development of regional tourism,etc.The article also further explains Chifeng's cultural tourism industry still needs to be further strengthened by its development in cultural resources integration,core cultural brand building,government led promotion,cultural cooperation at home and abroad and integration of culture and tourism.