On The Innovation Research Of Animation, Cultural And Creative Product Research And Development In The Context Of Big Data

Big data is based on data statistics,and the use of Internet communication platform has become an important reference for cultural creation.In the environment where digital media and mobile terminals are widely used,the animation industry is facing new opportunities.The further integration of animation and cultural and creative industries brings new hope to the animation market.Develop visual symbols of cultural products,excavate the cultural value,artistic value and market value of animation and creative industries."Big data" is affecting the business ecology of animation and literary creation industry in various ways,drawing the animation industry to the core part of the literary creation industry.Through the analysis of the business model of animation and creative industry,"innovation + creativity" dual-drive development,establish a virtuous circle of the business ecological environment of the whole industry chain.This article carries on the innovation research from the network thought to the animation creation product research and development link,relies on the big data superiority to carry on the optimization to the product research and development each link.