Research On The ALPHA’s Business Model

The global economy entered the era of knowledge as the core competitiveness, the cultural creativity industry accelerated development.In the "public entrepreneurship, peoples innovation" under the national policy support, the Chinese animation industry is entering the Internet as the core, across different forms and media, cross-industry integration development in a new period, but Chinese animation enterprises lack of economies of scale, business model is relatively unitary, profit model is not clear.Around Chinese animation companies, when the most of animation companies are still in the struggle for survival, for the business model, the ALPHA only after years of accumulation of experience, achieved in a-share listed, and created A unique business model. This paper adopted the research at home and abroad the concept of business model and theory as the academic background, with the ALPHA as the research object, with the ALPHA’s business model in the process of establishing important events as an example, from the business model of background, the formation process, pattern, content, pattern innovation and important events, the whole industry chain operating aspects discusses in depth the ALPHA’s business model innovation. The ALPHA’s business model innovation is reflected in building up a complete, a virtuous cycle of animation industry chain business model. In addition, this article will fly the business model and foreign country advanced animation of the development of business models in the United States, Japan, South Korea a detailed comparison, case analysis method was used to analyze the comparative analysis of the business model and the similarities and differences of Disney’s business model.Through the in-depth study of the ALPHA’s business model, for the Chinese animation enterprise business model innovation to provide reference. Summarizing Chinese animation companies to benign and positive development of the need to find the right business model.