Research On The International Communication Of Chinese In Liaoning Province Based On SWOT Theory

The first World Conference on Chinese Language was held in 2005,which marked the full implementation of the international communication of Chinese as a strategic national policy.[] In 2006,the National Office of Han Dynasty further proposed "six major changes" at the policy level to promote the development of international communication of Chinese.All parties in China actively cooperate with national policies to jointly promote the international dissemination of Chinese,so that the international dissemination of Chinese ushered in a new vitality.2018 is the forty years of China's reform and opening up.China is facing the world with a more confident and open attitude and moving towards the world.[] Liaoning Province,as a major education province,has been in the forefront of the development of international Chinese communication.Through in-depth exploration of the current situation of Chinese international communication in our province,guided by SWOT theory,through the data and information we have mastered,this paper analyses the advantages and disadvantages of the current Chinese international communication in our province,actively grasps the opportunity,seizes the opportunity of development,and puts forward the strategy of Chinese international communication in line with the current situation in our province,so as to further promote the development of the cause of Chinese international communication in our province.Exhibition.This paper is divided into six parts.The introduction part introduces the research background,research purpose,research significance,research methods and research framework of this paper.The first chapter is a summary of the previous research results from two aspects:the study of Chinese international communication and the application of SWOT theory in Chinese international communication.The second chapter lists the development process of Liaoning Province's Chinese international communication,briefly introduces some new measures of Liaoning Province's Chinese international communication from the founding of New China to the 21 st century,and gives relevant data analysis in recent years.Chapter 3 is based on SWOT theory.It analyses the current situation of Chinese international communication in Liaoning Province from four aspects: advantages,disadvantages,opportunities and challenges.Based on this,the SWOT matrix of Chinese international communication is constructed and analyzed.Chapter ?,based on the current situation of international Chinese communication in Liaoning Province,makes an analysis from the two aspects of "introduction" and "going out".On the one hand,to strengthen the "introduction" of Chinese international communication,we need to strengthen policy guidance,increase capital investment,and improve the functions of colleges and universities.On the other hand,we should expand the international dissemination of "Chinese to go abroad",disseminate the surrounding countries as the center of gravity,spread to the marginal countries,integrate the art media,create the brand of character images,actively integrate into the new mode of "Internet + Chinese international communication",effectively utilize the first-hand information brought back by overseas volunteers,broaden the development channels of overseas Confucius institutes,and practice the profession of Chinese international teachers.Culture.The concluding part points out the innovations and shortcomings of this paper through the summary of this paper.