Aesthetic Criticism Of Cute Culture

Moe culture originated from "cuteness culture" and "otaku culture" in Japan.It has a profound ideological and cultural foundation in Japan and has made great progress.Of culture into China,at first,just as a youth subculture within the otaku and communication between the young fashion,with the development of the media,after gradually entered into the public view of culture,is known and loved by more and more popular,and developed into it with a new connotation and significance of popular culture.In the process of development and evolution,the Moe culture has formed such aesthetic characteristics as pure and lovely,relaxed and cheerful,and cordial and harmonious.In contemporary China,on the one hand,Moe has the positive significance of aesthetic liberation,and its own connotation and characteristics bring aesthetic pleasure and pleasure to people,which is in line with the aesthetic cultural needs of people in today’s era.On the other hand,the capitalism of foreign enterprises brought by the reform and opening up has entered China and transformed the original structure and form of socialism,thus forming a mixture of socialism and capitalism.In this new period of social transformation,Moe has become a kind of symbol consumption,and the generation of Moe culture is actually the harmonious collusion of capital,politics,science and technology and aesthetics.Specifically speaking,the first thing behind the prosperity of Moe is the infiltration of capital into Moe culture.The manipulation of Moe culture by commerce makes it continuously commercialized,which has become a means for merchants to stimulate consumers’ desire and seek commercial interests.Secondly,in the political field,Moe culture has become a tool to assimilate ideas and beautify the regime.Thirdly,with the development and application of modern science and technology,Moe culture has gradually shown a trend of simplification,homogeneity and vulgarization.In addition to the introduction and conclusion,this paper is divided into three parts.The first part discusses the emergence and development of Moe culture.This paper gives an overview of Moe culture,introduces the etymology,semantics and morphological evolution of Moe culture,and traces the origin and development of Moe culture.After the introduction of Moe culture from Japan into China,it changed in many aspects due to the differences in cultural traditions and social environment between China and Japan.In the process of continuous localization,the Moe culture also formed new ideological and cultural connotations.The second part discusses the aesthetic types,characteristics and significance ofMoe culture.Firstly analyzes the aesthetic type of Moe culture,the rich aesthetic type of Moe culture has a unique aesthetic characteristics,in a summary of Moe culture aesthetic types and aesthetic characteristics on the basis of the discussion of the aesthetic meaning of Moe culture,and the rise and development of Moe culture has positive significance to promote the popularization of aesthetic culture.The third part carries on the esthetic criticism to the adorable Moe culture,this is this article key point.In the current context of mass culture,Moe culture is penetrated and manipulated by capital,political ideology,science and technology in the process of development.These factors have a negative impact on the penetration of Moe culture.Therefore,we need to carry out aesthetic criticism on Moe culture,and explore its inner nature in the criticism,in order to promote its benign development.