Research And Application Of Brand Image Design In Wuqing Development Zone

Tianjin wuqing development zone,wuqing to clarify the meaning of wugong.In the neolithic age,people lived here.Qin united China and elected the county system,and the territory was yuyang county,west sanli of chengguan town was the site of the shihuang dyke,Wuqing is a city that rises because of the river and rises because of the river.It has a strong cultural background.In modern times,wuqing is also the high-tech industrial base and modern pharmaceutical base on the main axis of Beijing and tianjin city development,and it has become a modern logistics base serving Beijing,tianjin and even the whole north China region.Under the background of beijing-tianjin-hebei integration strategy,as an important node,the city is showing its strength and elegant demeanor.Under the new era background,China's urbanization is developing rapidly,and the local economic status with the city as the main unit is rising day by day.The design of urban brand image,through the promotion of the city,can let people deepen their understanding of the city,promote the development of the city's cultural industry and enhance the city's cultural connotation.This paper takes Wuqing Development Zone as the research object,and uses the field research method and comparative research method to study the city brand image,aiming to explore the urban brand image construction of Wuqing Development Zone.After comparing the brand image design of some excellent cities at home and abroad,the development of urban brand image design was sorted out.This paper is divided into three parts to sort out the brand image design of Wuqing Development Zone:the first part mainly analyzes the history and culture of Wuqing Development Zone and the city orientation,and conducts preliminary research on the existing city brand;the second part The concept recognition and behavioral knowledge of Wuqing Development Zone have been refined,and the brand visual image has been designed.The third part mainly elaborates and analyzes the urban furniture image shaping of Wuqing Development Zone,from the guidance system.,outdoor advertising facilities to public service facilities and transportation service facilities,is committed to building a time-honored,breaking the "stereotype" of the humanistic care of the city brand image.The results of this research will be beneficial to strengthen the urban spirit concept of Wuqing Development Zone,enhance people's sense of identity and pride from the visual details,and provide strategic development and urban extension services for urban brands in Wuqing Development Zone.