Research On Light Information Organization And Visual Communication In Fashion Photography

Today,fashion photography is full of virtual and physical world,therefore,popular consumers can access various styles of fashion photographic works everywhere.Through fashion photography,merchants artistically re-create fashion in two dimensions to attract consumers' vision and finally to achieve the purpose of building,developing,publicizing and marketing the fashion brand.At the same time,the mass consumers also expect to obtain more accurate information on fashionable dress through the fashion photographic pictures and reduce the psychological gap after getting the material.Based on demonstrating the artistic beauty and authenticity of fashionable clothes,this paper conducts an in-depth study on the effects of fashion's texture,fabric,structure,color and unique properties under different conditions.The author first analyzed the fashion photography of the brand's official websites,collected the fashion photography questionnaire data,and studied the studio data,then combined aesthetics of clothing,clothing materials,photographic techniques and consu mer psychology.In the experiment,fashion of jeans,silk,knitwear,cotton with fibre and leather of representative photographic effects are selected to study the light information in five different sets.Shooting fashion photography pays attention to the combination of constants and variables.Specifically,the combination of the model's facade,side and model's regular movements and fashion's real structure,color and texture in terms of full body image,bust,detail drawing is considered as constant information;the combination of different lighting information,lighting accessories,different aperture values in the camera,shutter value,white balance,focal length,sensitivity,and distance and height of the model is regarded as variables.Finally,it explores the lighting information that is best suited to the five kinds of fashion effects,showing both authenticity and artistic fashion photography.Adopting the experiment conclusion as quantitative reference standard,the paper will help photographers,small entities shops,online fashion store,in the process of fashion photography,save time and quickly create stable,objective,and fashionable photography which has aesthetic sense.The research concludes different fashion fabrics vary in visual performance.The light information in experiment ? and ? of jeans fashion shows better in the whole picture,and can objectively reflect jeans' properties,such as structure,indigo color,yarn texture,etc.The light information in experiment ? of silk garment displays better in the whole picture that is able to objectively manifest silk's properties,such as structure,color,glossiness,fiber texture,etc.In experiment ? of the knitwear fashion,the light information stands out in the whole picture,as it objectively demonstrates the knitting properties,such as structure,color,fabric texture,etc.The light information in experiment ? of cotton and linen fashion performs better in the whole picture that can objectively reflect the properties of cotton and linen,such as structure,color,coarse texture,etc.The light information in experiment ? of leather fashion outshines in the whole picture that can objectively reflect leather structure,color,glossiness,grain,etc.Finally,the experimental data was provided to Taobao sellers "fine knitted garment wholesale" to carry on the practice.The effect that Taobao sellers has presented after following the guidance was better than that which was without guidance before.