The Visual Performance Of Fashion Photography In Online Marketing

With the development of society and science and technology,consumption system has been gradually established and improved.People always touched seldom visual forms,like characters and paintings,but these forms cannot catch the wonderful moments.The birth of photography brings us new visual forms,from pure record to artistic pursuit.At the same time the photography freeze-frames the beautiful moments,it enriches people's life.After 1950's,the Internet has become a new force suddenly developing,which affects all walks of life deeply,especially in 21st century,the Internet accelerates the consumption and drives the commercial development.The blossom of the Internet creates a brand new trend of consumption guided by visual advertisement,then human enter a vision-driven era and the photographic images become the mainstays of the era.We are surrounded by all sorts of advertisements,while in the constant developing and evolving process,fashion photography forms its own characteristic and becomes unique.The key points has shifted from clothing display to brand symbolism expression.The fashion advertisement information is overloaded in the network marketing,the wise merchants has taken the symbolic marketing and persuasion strategy into their fashion advertisements,which are endowed new meaning and possess grater charm.Award-winning advertising can attract consumers' eyes and help merchants achieve an ideal business goal.Fashion photography is the bond between consumers and merchants,studying and summarizing the techniques of expression of fashion photography is the key points of this article.