Research On The Brand Image Design Of Xiangxi Huayuan Yinzhiyu Workshop

Xiangxi Tujia and Miao Autonomous Prefecture in Hunan Province,as a gathering place for a few ethnic groups,has been aspired by people because of its special customs and practices.Fenghuang County is gradually known by the literary master Shen Congwen.Some things of the local Miao people are being held by people.Love,such as the Miao silver jewelry.In this case,the Silver Language Workshop is used as a prototype to conduct brand design and performance,through a unified visual image display,so as to promote the popularity of products and open the door to the market.After previous investigations,the background analysis of Yinzhi Language Workshop(industry status analysis,brand status analysis,product status analysis,competitor status analysis,consumer status analysis,and sales channel status analysis)summarizes the branding process.The existing problems and related solutions also better define the market positioning and core values of the Silver Language brand.According to the positioning of the brand,three sets of designs were made for the image of the brand from three directions.The first plan is to start from the direction of the sense of nationality,and to redesign the graphics based on the unique silver and silver patterns,and to redesign the colors based on national colors of clothing and embroidery.Good display of national characteristics.The second scheme is based on the sense of age of silversmithing techniques.In the graphics,it mainly uses the tools used in the process of forging silverware,making scenes,and creating designs;the main colors used are dark yellow and deep red.The history and sense of the age of this craft.The third option is to start from the audience of the product as the direction.In the graphics,the main use of costumes and embroidered graphics on the design of the combination of the color used in the bright colors,the display of the brand,although the skill is long,but it is positive.Keep the brand mentality of a young mind.The three sets of programs,from the different visual perception directions and different forms of expression,unique ethnic features and the combination of fashion and youthful colors,convey the brand concept of "simple,waiting" to the audience.Through this systematic process of branding the Silver Language Workshop brand,the brand has achieved relative advantages in the vast market.Based on this,the brand image will continue to be extended and optimized,so that the brand will occupy a certain position.