A Comparative Study On The Commercial Display Design Of "Issey Miyake" And "San Dior"

“ISSEY MIYAKE”is an outstanding representative of the Japanese designer brand,and is in a leading position in the entire Japanese commercial display design field.“San Dior” is a local brand in China.In the field of modern commercial display design in China,“S·DEAR”pursues the art persistently and constantly explores new innovations in commercial display,and stands out from many domestic similar brands."San Dior" has been paying attention to commercial display design for many years and has always emphasized the brand's art.It has made great achievements in adhering to its own art and it has also reached the international stage.The author through data collection,field visits,questionnaire interviews on the two brands of design concepts and style orientation,space design and display elements(props,colors,materials and lighting design)to conduct a comparative study and eventually come to the common characteristics of the two in commercial display design With personality.These two brands were used as comparative research objects because of their common characteristics in their commercial display design.First,the designers of the “ISSEY MIYAKE” and “S·DEAR” brands were born from the background of art and culture,and secondly,“ISSEY MIYAKE”.Both brands of “S·DEAR” are influenced by Eastern culture.Once again,both brands are inseparable from the modern and mature science and technology support and modern commercial operation methods when they are designed.Finally,“ISSEY MIYAKE”The “S·DEAR”is known for its minimalist design style in commercial space display design.Through analysis,we can find out the laws and trends of development,affirm the domestic brand innovation in practice,and affirm the value of going global.Through research,we can inspire the development of China's commercial display design.Science and technology lead the development of the times,and the immediacy and mobility slowly.Instead of persistence and immobility,the latest artistic concepts and forms of expression are constantly refreshed with the times.The exhibition space must have the characteristics of variability and randomness,and simplifying the complexities is also the future development trend.