The Exploration Of "super Symbols" In Brand Design In The Context Of New Communication

In the new context of Internet communication,brand design pays more attention to the transmission properties and multiple functions of visual symbols.In consequence,the “super symbol” comes into being.In the face of changes in consumer groups and changes in brand design,as well as changes in brand communication methods,brand design needs to integrate innovations,changes,and upgrades in a timely manner in conjunction with the Internet + new communication context.In the research of “super symbol” in the brand design of the Internet + new context has been deeply discussed,and the analysis of the concept connotation,formation factors,and important roles of super symbols in brand communication and design is conducted,as well as the different representations of super symbols in brand design under the new context of communication.At the same time,the paper investigates the scalability of “super symbol” brand design techniques in the context of new communication,analyzes and summarizes the common design idea to provide new ideas for brand promotion in the new environment,and explores new ways for corporate brand information dissemination,as well as providing theoretical reference for current brand design practice and research.