Research On The Application Of Visual Memory In Media Advertising Design

With the advent of digital media lifestyle,graphic design also ushered in a new era,craving for new things,make more and more design in addition to considering practicality.Designers will learn more about the psychological needs of the customers,memory deep impression.In advertising design,the impression of an apparent cause of rational appeal and visual impact has great influence.Visual memory in the application of modern advertisement design is worth thinking about and become one of the research topic.Because of this,the author tries to graphic design theory and design the relevant materials of psychology,cognitive psychology,thus affect the value of design object description and evaluation,points out the importance of the design of visual memory.In order to know what is a visual memory,the author try to integrate the visual and memory information is how to work on the whole development process of advertising design,and how to effective use of visual memory and puts forward new interpretation to advertising design technique of expression.