Design Psychology-based Study On The Modern Poster Visual Language

The present study centers on the poster visual language with diversifieddevelopment, and the poster innovation expression problems based on thepsychological factors, etc. Because of the development of the moderninformation technology and the wide application of the new media technology,the form of performance of the poster visual language is also changing anddeveloping continuously. The relationship between posters and the expressionsof other technical means is no longer a simple relationship of conversion. It isput more attention to cooperation between the expression forms of visuallanguage and the application of new technical means.Relying on the visual psychology, the posters are mainly expressed throughvisual language. Being the most important element in the expression of posters,visual language shoulders the responsibility to express the posters accurately.Any subtle changes in the design of visual elements could cause variousinfluences on the visual communicating effect of information. Therefore, startingwith the audience of the posters, this paper introduces the content of designpsychology. Also, with the audience’s characteristics of cognitive psychology asthe basis, this paper connects the expression of the visual language with theprocess of audience’s cognitive psychology, and then studies on the visualaspects that cause the changes in the audience’s psychology.Based on the theory of design psychology, the paper aims to study theinnovation performance of modern poster visual language. With the excellentposter advertisement works, the purpose is to study the innovation performanceforms of the poster visual language and the reflection of design psychologyapplied in poster visual language. The paper is stated mainly from two aspects.One is that based on the visual language expression of design psychology, guidedby design psychology related theories and combined with communication andadvertising science, it analyzes the psychological characteristics of the audiencefrom multi-dimension and illustrates the importance for the posters to have a unique expression form of visual language. The other one is the posterinnovation expression based on the audience’s cognitive psychological factors.The analysis in this part is focused on the point of view of audience’s cognitivepsychology influencing the innovative design of the posters, which intends to getan in-depth knowledge of the characteristics in the process of cognitivepsychology and boosts a good interaction between the advertisements and theaudience to further influence the behavior of the audience, and finally toeffectively achieve the purposes of the poster advertisement information spead,to improve the value of the information spread and clarify the importance ofinnovative design based on the cognitive psychology factors.Moreover, combining the influencing factors of the spread effect, culturalvalue and social utility, the paper intends to guide the audience to build aharmonious society mass culture as they effectively receive the advertisinginformation effectively. The discussion in this section also makes the structureand content of the paper more complete, better illustrates the research purposesand research significance, and furthermore provides theoretical guidance andreference value for the application of innovative design.