Research On Financing Channels And Methods Of Private Enterprises In My Country's Film And Television Media

"13th Five-Year" period is a critical period for cultural industry to become a pillar industry of the national economy.In recent years,as the most dazzling industry of the cultural industry,the Chinese film industry is still maintained rapid growth in the context of macroeconomic slowdown.With the rising level of public income,spiritual and cultural entertainment consumption development potential is huge.Cultural industry is one of the strategic emerging industries,the development needs a lot of money,but the cultural enterprises is a typical capital-intensive industries with features of"light assets,unsecured,high growth and high risk," facing financing difficulties.How to mobilize the necessary funds for development,integrate effective resources,optimize the allocation of funds,further expand the scale of enterprises and support the establishment of enterprise ecosystem is one of the most important problems faced by film and television media enterprises in the rapid growth of cultural industries.Based on the literature review at home and abroad and the relevant theory of capital structure,this paper defines the scope of the research object as private film and television media enterprises.This paper takes Huayi Brothers as an example,using case analysis method.According to the operating characteristics of the enterprises and the financing environment,this paper first summarizes the typical financing channels and methods of Huayi Brothers from its establishment till now.Then it analyzes financial and non-financial effects of the financing methods of Huayi Brothers from six aspects of financing structure,governance effect,signal transmission effect,financial distress 'effect,tax avoidance effect and profit effect.Then the financial risk is explored from the Degree of Financial Leverage and solvency by means of financial data analysis.After analysis,it reveals the main problems of Huayi Brothers' financing channels and mode selection,and puts forward some suggestions for improvement.Finally,through the analysis of the above cases,it summarizes the experience and inspiration that can be used for the choice of financing channels and methods for other enterprises in the film and television industry.