Research On The Status Quo Of Time-honored Brands Of Traditional Chinese Medicine And Related Policies

The China time-honored brand of traditional Chinese medicine is an important carrier of Chinese traditional culture,and it is also the characteristic advantage and living fossil of Chinese medical and health system.After several social upheavals in China and the reform of the market economy,the development of the China time-honored brand of traditional Chinese medicine is not optimistic,there are fewer the time-honored brand of traditional Chinese medicine that produce and operate on a certain scale and have a better benefit,many time-honored brand of traditional Chinese medicine are not well managed,and they have disappeared one after another,and some of the time-honored brand of traditional Chinese medicine have barely maintained their original state,Some are on the verge of collapse.The time-honored brand of traditional Chinese medicine is facing rescue protection.In recent years,the state gradually attached importance to the development of the cause of traditional Chinese medicine,issued several policy documents,and proposed to strengthen the protection of China time-honored brand of traditional Chinese medicine.Objective:The purpose of this study is based on the current situation of the China time-honored brand of traditional Chinese medicine,summarizing the key factors that restrict the development of the China time-honored brand of traditional Chinese medicine.Combing the implementation of the existing policies,and through a questionnaire survey,analysis on understanding the policy needs of the China time-honored brand of traditional Chinese medicine,from the perspective of policy needs,put forward specific strategies and suggestions to promote the benign development of the China time-honored brand of traditional Chinese medicine.For the formulation of the China time-honored brand of traditional Chinese medicine support policy to provide an important basis.Methods:Through the literature research method,understand the status quo of the research on the China time-honored brand of traditional Chinese medicine,as well as the domestic and foreign policy research related theory,carries on the concept definition to China time-honored brand of traditional Chinese medicine and the policy of the China time-honored brand of traditional Chinese medicine;Using the quantitative analysis method of policy text to study the relevant policies of the China time-honored brand.and using the method of knowledge graph to analyze the key words in policy texts,intuitively reflect the correlation between the relevant policies of the China time-honored brand.In terms of the research on the demand for the policy of the China time-honored brand of traditional Chinese medicine,using expert consultation method to design the questionnaire on policy needs of the 108 China time-honored brand of traditional Chinese medicine,and summarize the present situation of the implementation of the relevant policies of the existing China time-honored brand of traditional Chinese medicine,and differences of policy needs of the different scales and types of China time-honored brand of traditional Chinese medicineResults:(1)Based on the analysis of the current situation of China time-honored brand of traditional Chinese medicine,China time-honored brand of traditional Chinese medicine is lack of innovation ability in products and skills,the awareness of intellectual property protection need to be improved,and the relevant departments' policy guidance and norms are lacking.In the aspect of brand promotion,the marketing coverage is narrow,the new mode of network marketing is not fully utilized,the investment of online marketing operation is less,the planning ability of e-commerce operation team is limited,widespread lack of technical heritage,intellectual property protection and management professionals.And the existing laws and regulations restrict the development of China time-honored brand of traditional Chinese medicine to a certain extent,and there is a great demand for supporting policies.(2)According to the results of the current situation of the related policies of the China time-honored brand of traditional Chinese medicine:The national the relevant policies have a wide range of benefits,and most of them have introduced relevant preferential policies in the aspects of intellectual property protection of the old names,brand publicity and promotion,enterprise reform and innovation,etc.Its policies related to China time-honored brand of traditional Chinese medicine are mainly related to traditional skills mining,intellectual property protection,encourage the establishment of medical institutions of traditional Chinese medicine,brand promotion aspects;The related policies of the China time-honored brand in various regions are mostly based on the financial support,which is the concretization of the policies at the national level.For the part of the China time-honored brand of traditional Chinese medicine,it mainly involves the development and support of the characteristic tourism routes and products of the China time-honored brand of the traditional Chinese medicine,traditional skills and inheritors protection,international trade priority support and market cultivation and so on.However,the existing policies related to the China time-honored brand of traditional Chinese medicine are the protection of the cultivation and sale of traditional Chinese medicine,the classical famous recipe,the secret recipe,the cultivation of traditional Chinese medicine,the cultivation and introduction of professional talents for the inheritance of skills and the management of traditional Chinese medicine,traditional secret recipes and patent protection system of processing technology,drug network marketing norms and other special attributes of traditional Chinese medicine industry policy measures are less.(3)According to the results of the analysis of the current related policies to the China time-honored brand of traditional Chinese medicine:for the traditional Chinese medicine retail brands,the trademark registration,inheritance and traditional handicraft protection,the free launching of the China time-honored brand of traditional Chinese medicine publicity activities,and the renovation of the old stores of traditional Chinese medicine,add paste and research equipment to obtain a greater degree of financial support.They are mainly faced with the impact of the original site transfer,the fixed-point reimbursement of medical insurance,the restriction on the medical treatment service of traditional Chinese medicine,but the implementation degree of the relevant supporting policy of the China time-honored brand is low,the amount of support is small,and the limited conditions are multiple.Compared with the traditional Chinese medicine retail brands,there are more preferential policies for the traditional Chinese medicine enterprises,especially in trademark protection,overseas patent application and bidding,brand culture promotion,overseas brand promotion and so on.At the same time,facing the standard of processing of traditional Chinese medicine,the standa rd of traditional Chinese medicine and so on do not adapt to the current standard,the resources of Chinese medicinal materials are scarce,the examination and approval process of new drugs is complicated,the infringement phenomenon is serious,and there is vicious competition in drug bidding and purchasing.Business tax burden and other aspects of the problem.(4)Judging from the result of demand analysis of the China time-honored brand of traditional Chinese medicine policy:for the traditional Chinese medicine retailing brand promotion channel,traditional technology and culture protection,intellectual property protection,talent introduction and other aspects of policy demand;For the traditional Chinese medicine enterprises,there is a great demand for the standardization of the quality inspection standard of the traditional Chinese medicine pieces,the formulation of the standard for the cultivation and cultivation of traditional Chinese medicinal materials and the processing of the traditional technology,the tax burden of the enterprises,and so on.Conclusions:At present,the overall development of the China time-honored brand of traditional Chinese medicine is not optimistic,the ability to innovate products and skills is relatively weak,and trademark preemptive registration and counterfeiting patent infringement are serious.The lack of professional talents and management system is a common problem faced by the old brands of traditional Chinese medicine.the China time-honored brand of traditional Chinese medicine has its particularity,and the existing relevant policies cannot meet the needs of the traditional Chinese medicine,the promotion channels of the traditional Chinese medicine brand,the production of traditional Chinese medicine and the quality inspection standard of Chinese herbal medicine pieces,the planting of traditional Chinese medicine,and the procurement of drugs by bidding.With regard to the policy needs of the process of new drug approval and approval,the implementation of the current policy is low,there are more restrictive conditions,the policy lacks a strong grip on the ground,and the relevant departments do not form a joint force.Therefore,it is suggested that while formulating the support policy of the China time-honored brand of traditional Chinese medicine,various ministries and commissions of the state should strengthen the interdepartmental linkage work,enhance the cognition of the China time-honored brand of traditional Chinese medicine to the relevant policies,and jointly promote the healthy development of t the China time-honored brand of traditional Chinese medicine.