Research On Business Model Innovation Of Uzhumuqin Sheep Company

Xilingol Wuzhumuqin Sheep(Group)Co.,Ltd was founded in the end of last century with assets of three hundred and thirty nine million nine hundred and ninety nine thousand nine hundred and ninety nine yuan,thousands of employees,and registered origin mark covering all products of the "Wuzhumuqin" sheep series.Registered "Wuzhumuqin" commodity trademarks include Wuzhumuqin trademarks 29 categories,31 categories and 43 categories.Wuzhumuqin Sheep Industry is the key leading enterprise in the animal husbandry industry of the autonomous region,and Wuzhumuqin Sheep Industry has the right of import and export.Products have been sold to Japan,the Middle East,Hong Kong and other places.As a private enterprise on the prairie,Wuzhumuqin Sheep Co.,Ltd.,has been developing amazingly since its establishment in the past 20 years.But in recent years,the competition among mutton enterprises has become more and more fierce,with the price war becoming more and more fierce,the industry profit has become thinner,so more and more enterprises began to engage in brand wars,locking their eyes on the high-end market.Those who have the strength to start directly from the source to cultivate high-end brands.Wuzhumuqin Sheep Company was hit by the market,coupled with its own business model and the lack of management,there was a difficult situation such as poor sales,falling revenue,loss of profits and so on.The development of Wuzhumuqin Sheep Company encountered a bottleneck.The reasons included the failure to do so.Give play to the unicorn advantage of the products,failed to effectively develop brand value,the management and management of the company there are certain risks and hidden dangers and so on.This article focuses on the study and analysis of the product characteristics and development process of Wuzhumuqin Sheep Industry,the brand marketing of Wuzhumuqin,combined with the distress situation and existing problems facing the Wuzhumuqin Sheep Industry at present,Based on the new era background of Mobile Internet,a new business model is designed for enterprises to explore innovative development strategies.Under the new situation,it is imperative for Wuzhumuqin Sheep Company to adaptto the market,cater to the customers,put forward a new business model,and realize the innovation and development of the enterprise.In the current environment,the Wuzhumuqin Sheep Industry urgently needs to break through the existing complex and backward business model and move towards a fast and good development path,so it needs a new business model,and needs to be outside the framework of the Wuzhumuqin Sheep Industry Group.Set up an e-commerce company,develop an online trading platform,inject innovative ideas and advanced thinking,based on the rich and beautiful Wuzhumuqin prairie,relying on standardized food safety technology,with unique Mutton quality,combined with the continuous improvement of new retail channels,to consumers from the paradise grassland of the king of sheep,so that consumers do not go out to eat green organic,safe and secure high-end Wuzhumuqin mutton.We call this new business model Wuzhumuqin Tradelink,an e-commerce platform company with sales and investment capabilities that includes spot and futures models for businesses and individuals.It will realize the control of the supply,production and sale of Wuzhumuqin sheep,and change the awkward situation that there was no market without price,and there was price with market but no profit in the past.Through the network trading platform,go light Asset line,from pastures to the market to achieve seamless integration of finance and farming,processing,warehousing,logistics,food and beverage organic integration.