Packaging Design Of Guangzhou Traditional Handicrafts

Hand letters usually refer to small gifts or special accompanying gifts brought to relatives and friends when traveling or returning from home.Generally,hand letters refer to those around Hong Kong,Guangdong and Macao.Fujian and Taiwan are called accompanying rituals.After a long history,Guangzhou has created a splendid and rich regional folk culture,which takes Cantonese as the language carrier,Cantonese cuisine,Cantonese opera and Cantonese opera.In fine arts,such as Lingnan School of Painting,Cantonese Carving,Cantonese Colors,Cantonese Embroidery and other cultures with distinct regional characteristics.The handicraft "three carvings,one colour and one embroidery" with Lingnan cultural characteristics once enjoyed a high reputation at home and abroad.However,the traditional handicraft handwriting packaging design lacks systematic coordination planning and sufficient attention.Hand letter packaging lacks novelty,monotonous design,can not arouse customer interest,can not attract people of different age groups,its process and price show polarization trend,process is better and characteristic price is not expensive,most domestic consumers can not afford;low-cost workmanship is rough,poor quality,and lack of commemorative,collection value,it is difficult to meet cultural literacy,aesthetic water.The growing demand for domestic tourists.The reason is that Guangzhou Handmail Packaging Design lacks systematic coordination planning and sufficient attention.Handwriting packaging lacks novelty,monotonous design,can not arouse customer interest,can not attract people of different ages,handicraft handwriting market is relatively small.Traditional handicraft lacks innovation and its quality is uneven.Therefore,we should expand our thinking and design seven groups of Guangzhou traditional handicraft handicraft handwriting packaging by optimizing the traditional handicraft handicraft handicraft packaging.They are divided into traditional and modern,covering people of all ages,meeting the consumption needs of the overwhelming majority of the population,in order to improve consumers’ purchase desire and interest.