Flowing DNA

Car,developed in 1885 Karl Friedrich Benz,has been with mankind for more than a hundred years.Human beings witnessed the development of automobile for a hundred years,but also witnessed the exploration and change of automobile design.In the process,the global scale or birth or collapse,or the existence of thousands of car manufacturers,and continue to use the most advanced human technology to show behind the enterprise represented by the cultural inquiry.Each car company adheres to its own different car design language under the big car culture environment.Over time,these design languages have gradually evolved into modern and contemporary invisible commercial value,forming a DNA culture from the bottom up of the car company,and carrying the value and price positioning of the automobile products.At the same time,there are few kinds of artistic expression,which perfectly present the historical evolution of their own DNA culture.And the original way of cultural reading and the rapid demand of the society gradually presents drawbacks: the century-old car enterprise's cultural communication and the public's two-way contradiction of cultural understanding,the loss of classical beauty design language,environmental protection bill and DNA culture harsh conflict.Therefore,a new DNA culture carrier is needed to deduce and bridge the design of automobile enterprises DNA,reshape the product design culture,promote the regeneration of core DNA culture and then promote brand vitality,so that DNA culture becomes the main force of the export of automobile product culture.This thesis adopts the observation method and the case analysis method.Firstly,the author puts forward the research steps and the research value model to establish the research framework.From culture to automobile culture to automobile design culture.In contrast,the bridge and reconstruction of automobile design culture,the readability,logic,guidance and remolding of automobile design culture carrier are deduced.Then the four attributes based on the automobile design culture carrier try to combine the digital technology field to provide a new form for the automobile design culture carrier.And in time and space has four guidance and significance.A carrier is designed to sort out the evolution of the DNA culture of all automobile products in a car company since ancient times.