Design Of Cultural And Creative Products In The Ancient City Of Weishan, Dali, Yunnan

In recent years,China has paid more and more attention to the cultural heritage.On March 24,2017,the introduction of the “China Traditional Handicraft Revitalization Plan” also marked that the revitalization of the handicraft has risen to the strategic direction of the country.At present,the "cultural self-confidence" proposed by General Secretary Xi Jinping and the "artisan spirit" proposed by Premier Li Keqiang have enhanced the pride and self-confidence of traditional handicraftsmen to a large extent,thus promoting the development of national handicrafts and cultural and creative products.Based on the support of the government and the vigorous development of the country,coupled with the unique cultural heritage of Weishan region,is the main reason why I chose this graduation project.This paper carries out a field trip to the Weishan area of Dali,and learns about the historical development of the Weishan Ancient City and the development and the production process of the handicraft industry,as well as the typical characteristics of Weishan,such as the local customs,geographical features,food culture,architectural features,etc.The paper sums up the advantages and disadvantages by inspecting the research and design status of relevant cultural and creative products at home and abroad,and makes the understanding and summary after conducting field investigation on the regional traditional culture and regional characteristics of Weishan Ancient City.It focuses on the historical development,production process,styling,cultural connotation,product design and commercial value of traditional handicrafts in Weishan Ancient City.In addition,the article conducts market investigate on the existing cultural and creative products in the current Weishan Ancient City,including price,style design,process performance,usage,etc.,it is summed up the advantages and limitations of the cultural and creative products of Weishan Ancient City and the outstanding cultural and creative products in the market based on the survey results.Relying on the design of the Yunnan Provincial Museum Project,the papers are mainly written from the aspects of historical geography and culture,customs and folk culture,religious and cultural beliefs,characteristic food culture and traditional handicraft culture of Weishan Ancient City.According to the target consumers and their living characteristics and preferences,it completes four sets of cultural and creative product designs for Weishan Ancient City combining with the regional characteristics and humanistic characteristics of the products.It is mainly designed from the aspects of Weishan Tie Dye,Yi nationality cultural costume embroidery,Chama Ancient Road,Jiama,Weishan Ancient City,bamboo weaving,food culture,etc.The design theme is mainly stationery,bags and accessories.Then the paper proposes the innovative design solutions according to the form,material and cultural refining of Weishan Ancient City.Finally,It is hoped that the designs can better interpret and express the charm of the Weishan Ancient City through my own design.Through the study of this paper and the design of related cultural and creative products,it is to explore the feasible methods suitable for inheriting and developing the intangible heritage such as traditional handicrafts and regional characteristic cultures of the Weishan Ancient City.